Internal documents show Amazon's Indian arm ran a systematic campaign to create knockoff goods and boost them in search, starting in 2016
A trove of internal Amazon documents reveals how the e-commerce giant ran a systematic campaign of creating knockoff goods and manipulating search results …
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Discussion
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@nickconfessore
Nick Confessore
on x
Another Big Tech blockbuster: internal documents obtained by @Reuters show that Amazon “ran a systematic campaign of creating knockoffs and manipulating search results to boost its own product lines in India, one of the company's largest growth markets” https://www.reuters.com/..…
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@adityakalra
Aditya Kalra
on x
In early 2016, Xessentia, a clothing brand Amazon had launched in India in partnership with a seller, had become successful. But many shirts were being returned by customers. Later, Amazon revised the fit of Xessentia to copy John Miller. https://twitter.com/...
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@adityakalra
Aditya Kalra
on x
The documents show Amazon employees studied proprietary data about other brands on https://amazon.in/. The aim: to identify and target goods - described as “reference” or “benchmark” products - and “replicate” them. Two top Amazon executives reviewed the India strategy
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@adityakalra
Aditya Kalra
on x
This is the second in a series of stories based on internal Amazon documents that provide a rare, unvarnished look, in the company's own words, into business practices that it has denied for years.
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@adityakalra
Aditya Kalra
on x
Introducing Amazon's own brands was critical in India. To make the business “sustainable in the long run,” Amazon embarked on a strategy centered on introducing its existing private brands, such as AmazonBasics, and new ones like Solimo https://twitter.com/...
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@praveendel
Praveen Khandelwal
on x
It is the 3rd major story of @Reuters on #amazon business model in India where rules are openly flouted. PM Shri @narendramodi Ji, it's astonishing that Govt agencies have not taken any cognisance or have asked #reuters to share the papers. https://www.reuters.com/... @PiyushGoya…
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@akshayalladi
Akshay Alladi
on x
Industry boundaries is a key problem to solve in the era of big tech; on one hand private brands is an old practice in retail, but once you reach an online world, that scale of control on data for product design, search and browse, even delivery, makes a massive difference https:…
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@adityakalra
Aditya Kalra
on x
Reuters Investigation: Internal Amazon documents reveal a systematic campaign of creating knockoffs & rigging search results to boost its own brands like AmazonBasics & Solimo in India. Amazon exploited internal data to copy products of other firms https://www.reuters.com/... #Th…