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Chronicles

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WhatsApp launches its first test of a public directory for businesses within the app, starting in São Paulo

this is what utility based building looks like, for those who operate on WhatsApp daily this is SUPER USEFUL now I don't have to leave the app to search for a business WA number, and yes WA becoming the super app of the West 👀 https://www.reuters.com/... Ina Fried / @inafried : They should really print out a directory of businesses so people can find them offline, maybe a big book, printed on a light primary color. https://www.reuters.com/... Elizabeth Culliford / @eculliford : NEW: WhatsApp is launching a test of an in-app business directory, starting in some neighborhoods in São Paulo, Brazil. I spoke to Facebook's Matt Idema about it here https://www.reuters.com/...

Reuters Elizabeth Culliford

Discussion

  • @wcathcart Will Cathcart on x
    We're kicking this off in São Paulo which is home to millions of small businesses. For those who aren't in São Paulo to try it out, here's what it looks like: https://twitter.com/...
  • @wcathcart Will Cathcart on x
    Like everything we do at WhatsApp, we've built this in a private way: we're not logging your location or what businesses you browse.
  • @wcathcart Will Cathcart on x
    I'm excited we're starting to pilot a local business directory within @WhatsApp. This will help you find and contact local businesses, like your neighborhood coffee shop, florist, clothing store and more. https://www.reuters.com/...
  • @iiiitsandrea @iiiitsandrea on x
    WOW —this is what utility based building looks like, for those who operate on WhatsApp daily this is SUPER USEFUL now I don't have to leave the app to search for a business WA number, and yes WA becoming the super app of the West 👀 https://www.reuters.com/...
  • @inafried Ina Fried on x
    They should really print out a directory of businesses so people can find them offline, maybe a big book, printed on a light primary color. https://www.reuters.com/...
  • @eculliford Elizabeth Culliford on x
    NEW: WhatsApp is launching a test of an in-app business directory, starting in some neighborhoods in São Paulo, Brazil. I spoke to Facebook's Matt Idema about it here https://www.reuters.com/...