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Chronicles

The story behind the story

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Profile of Invisible Universe, which is developing animated franchises using characters born on social media with the help of influencers like Serena Williams

Nicole LaPorte / Fast Company :

Fast Company Nicole LaPorte

Discussion

  • @ballmatthew Matthew Ball on x
    This startup is building the Pixar of the internet one TikTok at a time #investorhashtagthing https://www.fastcompany.com/ ...
  • @fastcompany @fastcompany on x
    Invisible Universe believes that animated franchises can be born on social media, with the help of Serena Williams and Jennifer Aniston. https://f-st.co/gq6Oguw
  • @rrhoover Ryan Hoover on x
    If Pixar was built today, it would be TikTok and Insta-first. @InvisibleUniv (Weekend Fund portfolio co) just revealed what they've been working on with Serena, Karlie Kloss, the D'Amelio family, and others. https://www.fastcompany.com/ ...
  • @mographmel MoGraph Mel on x
    It's so easy to forget how new all this is. We're just beginning to see the bounds of animation stretched. What an exciting time to be alive! https://www.fastcompany.com/ ...
  • @manuseuge Emmanuel Seuge on x
    From a scribble on a piece of paper 3y ago to today... Very few thing make me happier than to see great and visionary ideas become a business reality.. so much work and drive from @brennanjp and team @Invisibleuniv Just the beginning #Cassius https://www.fastcompany.com/ ...
  • @chrisbrogan Chris Brogan on x
    An animated doll borne out of pretty much nothing becomes a rising celebrity. Holy cats - https://www.fastcompany.com/ ...
  • @laurenkunze Lauren Kunze on x
    “Our phones are now the most popular screens in our lives... It didn't make sense to me that 99% of household, animated IP had still only come from movies, TV, and publishing. Why can't the next Toy Story come from Instagram or TikTok?” https://www.fastcompany.com/ ...
  • @serenawilliams Serena Williams on x
    Are you ready? https://twitter.com/...
  • @ruima @ruima on x
    I follow a bunch of animated IP on Douyin, Chinese TikTok as well. They're super well done and the potential is so great. Ad rate was $30K per short video for top IP (monk pictured below I've posted about before) last year, am sure it's gone up since then. https://m.cbndata.com/.…
  • @brennanjp John Brennan on x
    HUGE thanks to @NicoleLaPorte1 from FastCo for telling our story and breaking the news that Jennifer Aniston is our newest partner and that @katelin_cruse (ex Pixar!) is joining our Board. This is just the beginning! 🚀 @FastCompany https://www.fastcompany.com/ ...
  • @zoescaman Zoe Scaman on x
    Virtual characters are exploding on social platforms, where new entertainment IP is being born through short-form content and community-first ideas and innovations. “Why can't the next Toy Story come from Instagram or TikTok?” h/t @chris_eyerman https://www.fastcompany.com/ ...
  • @prettyboyshav @prettyboyshav on x
    what Invisible is doing is magic... i, like many others, grew up watching lion king, jungle book, tarzan, and hercules and these movies shaped me today. to watch one of my closest friends @brennanjp build the modern day version is something very special: https://www.fastcompany.c…
  • @michaelsidgmore @michaelsidgmore on x
    Social media and Web3 are really going to change things when content and community are at the core of building new IP and brands. ⁦@Invisibleuniv⁩ is on to something special. https://www.fastcompany.com/ ...