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Chronicles

The story behind the story

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Netherlands-based Betty Blocks, which offers low-code application development tools to organizations, raises $33M led by SmartFin Capital

Maija Ehlinger / Hypepotamus : Source: Betty Blocks Blog .

Hypepotamus Maija Ehlinger

Context & Ripple Effects

Betty Blocks' $33M round lands in the middle of a sustained funding run for app-development tooling: London's Builder.ai had already pulled in a $100M Series C at $195M total raised, and Superblocks later followed with a $37M round backed by Kleiner Perkins and Greenoaks. The through-line is investors treating drag-and-drop application building as a durable enterprise category rather than a niche.

What distinguishes this round is the geography and backer: a Netherlands-based vendor funded by SmartFin Capital, showing European low-code players attracting institutional money of the kind previously concentrated around US rivals.

First-order effects

  • Betty Blocks gains fresh capital to scale its low-code platform against better-funded US rivals like Builder.ai and Superblocks.
  • SmartFin Capital takes a lead position in an increasingly crowded category where each successive raise has been larger than the last.

Second-order effects

  • Competitors such as Builder.ai and Superblocks face pressure to accelerate their own fundraising or product differentiation to defend share as Betty Blocks scales.
  • Enterprise buyers evaluating low-code vendors get more credible options, sharpening pricing and feature competition among platforms targeting internal-app development.

Third-order effects

  • If the funding cadence holds — from Bitrise's earlier developer-tooling round through Builder.ai's nine-figure Series C — application building consolidates around capitalized platforms that let non-specialists assemble software, reshaping who controls enterprise software delivery.
  • Sustained cross-Atlantic investment suggests low-code is becoming infrastructure rather than experiment, which would push procurement decisions toward platform ecosystems over point tools.

The trend: App-development tooling is absorbing venture capital on both sides of the Atlantic as low-code platforms move from niche builders toward core enterprise software infrastructure.