Xiaomi announces the Mix 4 smartphone with a bezel-less design and an under-display selfie camera, launching in China for ~$770
including its under-display camera Samuel Martinez / Pocketnow : Xiaomi Mix 4 announced with under display camera, Snapdragon 888+
Context & Ripple Effects
Xiaomi’s Mix line had already treated display design as its flagship differentiator: the original edgeless Mi Mix established the approach, while the Mi Mix 3 used sliding cameras to avoid a notch. Mix 4 changes the mechanism again, putting the selfie camera beneath the display rather than moving it outside the screen area.
The launch also moves the China starting price above the earlier Mi Mix generations in the supplied coverage, positioning the new display-and-camera design as a more premium Mix proposition.
First-order effects
- Xiaomi replaces the Mix 3’s moving-camera solution with an under-display selfie camera, allowing Mix 4 buyers to get a bezel-less front without a slider.
- The Mix 4’s roughly $770 China launch price raises the entry point from the earlier Mix models cited in the coverage.
Second-order effects
- Xiaomi’s prior Mi Mix 3 design is made less distinctive within Xiaomi’s own lineup, because the newer model pursues the same no-notch goal without a sliding mechanism.
- For China smartphone buyers comparing Xiaomi’s Mix generations, the purchase trade-off shifts from choosing a lower-priced near-bezel-less phone to paying more for a fully integrated front-display design.
Third-order effects
- The Mix series’ progression from edgeless screens to sliding cameras and then an under-display camera points to front-camera placement becoming a central route for differentiating premium smartphone hardware.
- If Xiaomi continues this design path, Mix branding is likely to remain a vehicle for display-led form-factor experimentation rather than a single fixed hardware design.
The trend: Xiaomi’s Mix line is advancing bezel-less phone design by progressively removing visible or mechanical compromises around the front camera.