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Chronicles

The story behind the story

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Facebook announces a new Metaverse product group, with plans to hire hundreds of staff, led by Instagram VP Vishal Shah, reporting to VR/AR VP Andrew Bosworth

The company plans to hire hundreds of new staffers for the group.  —  Facebook is all in on the Metaverse

Protocol Janko Roettgers

Discussion

  • @boztank Boz on x
    The work we've been doing at Facebook Reality Labs is central to the Metaverse. Today we're standing up a Metaverse product group under my organization to bring together the teams focused on responsibly building this ambitious work: https://www.facebook.com/...
  • @davekarpf Dave Karpf on x
    Mark Zuckerberg thinks we are going to finally solve inequality by building an interoperable VR/AR metaverse. I reeeeeeeaaally would like to know how the parts of our country who can't get broadband are going to fare in Mark's metaverse. https://twitter.com/...
  • @mikeisaac Rat King on x
    org shifts inside of Facebook in short: this metaverse project (??) is going under @boztank and the Facebook Reality Labs team. some execs from IG and Gaming being moved off their former teams. https://www.facebook.com/...
  • @alexeheath Alex Heath on x
    Instagram's head of product has moved to lead a “Metaverse” product org within Facebook's AR/VR group. Current open job listings for IG: 45 Openings for AR/VR: 720 https://www.facebook.com/...
  • @stevekovach Steve Kovach on x
    Tech companies are going to start calling everything a “metaverse” soon aren't they. Just like “AI.” https://www.cnbc.com/...
  • @slipster216 Jason Booth on x
    Shut up about the metaverse already. MMO's in 1999 are closer to the metaverse than 99% of what people are talking about as being the metaverse these days. You're just making an another app.
  • @diegobez Diego Bez on x
    Oculus is full of metaverse talk this week. I can't stop thinking in what @ID_AA_Carmack said recently about the metaverse, that it is a far too-abstract, too far&big goal, that it tends to make people to get lost, and often losing focus in the short term things that matters. htt…
  • @tacolamp Brielle Garcia on x
    @Diegobez FB talking a lot about a “metaverse” but it's been 2 years since they announced just Horizon and it's still in closed beta? Maybe they should ship that first? Focus smaller.
  • @michaelmacleod1 Michael MacLeod on x
    There is ambitious ‘world building’ stuff at the heart of all this. But short term, expect some augmented reality shops on Instagram in a year or two, along with more QR codes in real life shops and on products. Also a kind-of ‘IRL’ Instagram, if a AR-specs go mainstream. https:/…
  • @axieking OhhShiny on x
    Facebook is becoming a ‘Metaverse Company’ because humans are becoming Metaverse native. They are just following the trend that all of us are creating.
  • @markjeffrey @markjeffrey on x
    Zuck is rebuilding The Palace :) https://twitter.com/...
  • @hunterwalk @hunterwalk on x
    @alexeheath @CaseyNewton SECOND LIFE BABY!
  • @michaelsayman Michael Sayman on x
    There will now be 2 types of tech companies: 1. Metaverse company 2. Space travel company
  • @martinsfp Martin Sfp Bryant on x
    Instagram's product chief is among those shifting into Facebook's new metaverse team. https://twitter.com/...
  • @protocol @protocol on x
    Facebook is reorganizing to build out a new Metaverse product group that will be headed by Vishal Shah, Instagram's current VP of product. https://www.protocol.com/...
  • @amitooremoved Mega Them on x
    Seeing Mark Zuckerberg talk about how he wants Facebook to become a “metaverse,” is so weird to me because... have you been on Facebook lately? It's like a high tech version of the ugliest 1998 geocities fan site you could ever imagine, populated by a bunch of raving fascists.
  • @alexeheath Alex Heath on x
    “But AR/VR is definitely just a fad,” people say about the company that bought Instagram and WhatsApp early
  • @caseynewton Casey Newton on x
    @hunterwalk @alexeheath second life is getting a second life ... IN THE METAVERSE
  • @blackamazon @blackamazon on x
    They want a made up universe where they don't have y to o be accountable over actually making products work Start rebuilding your websites https://twitter.com/...
  • @can @can on x
    Anyone who believes this won't turn into some hellhole is welcome to join one of the many neighborhood groups on Facebook.
  • @hmltn Ian Hamilton on x
    What exactly is this “Metaverse” product group building @boztank? Is this a new inherently multi-user game engine, an SDK to connect disparate apps, a new layer of the web, or something else? https://twitter.com/...
  • @charliefink Charlie Fink on x
    He believes the #metaverse is necessary because our current way of interacting on #SocialMedia is still so far removed from how we interact in real life #MarkZuckerberg Wants To Build An Online “Metaverse” Accessible On All Game Consoles https://www.thegamer.com/... https://twitt…
  • @can @can on x
    facebook stumbled upon a way to call their ad-filled VR world something palatable to the nerds and love to see them doubling down on it https://twitter.com/...
  • @alexeheath Alex Heath on x
    Update on the Instagram side here: a spokesperson tells me IG product will now be co-led by Ashley Yuki, a current product director, and Max Eulenstein, who is returning after a very brief stint running product at Instacart https://twitter.com/...
  • @jason_rubin Jason Rubin on x
    So thrilled to bring both my Facebook Gaming worlds together!! Excited to be reunited with FRL leading content for the Metaverse as we continue to build Facebook's gaming initiatives including both our Instant and Cloud gaming platforms. https://twitter.com/...
  • @ricmac Richard MacManus on x
    “The defining quality of the metaverse will be presence — the feeling of really being there with people” -> I just hope that presence is underpinned by the real identities of people, not the fake, ego-driven version of people we get on social media today. https://twitter.com/...