Pinterest courts creators via its stories-like permanent Idea Pins, sophisticated analytics and monetization tools, and promoting kinder, friendlier engagement
Most of Pinterest's best-known creators didn't start using Pinterest as creators. In fact, most of them started using the platform … Tweets: @loupas , @mariejoelle , @pierce , @mattnavarra , and @protocol . Thanks: @malliegator Tweets: Lou Paskalis / @loupas : I think @Pinterest is far beyond the somewhat dated and often misapplied designation of a “social” platform. It is absolutely a curator platform, a specialized, valuable type of creator. It fills a role that Martha Stewart Living played in the creative community a generation ago. https://twitter.com/... @mariejoelle : Such a great article by David @Pierce about @Pinterest's Creator ecosystem https://www.protocol.com/... David Pierce / @pierce : I wrote about Pinterest, which is sort of the sleeping giant of the creator economy — and has a slightly different idea about how to win it https://www.protocol.com/... Matt Navarra / @mattnavarra : Just don't call Pinterest a social network. They are a “Discovery platform” 🤔 https://www.protocol.com/... @protocol : For years, the most calculated way that people would use Pinterest was to drive traffic to their websites. But recently, Pinterest began to want to bring some of that content onto the platform itself. https://www.protocol.com/... Thanks: @malliegator