Twitter releases a set of seven NFTs, each available in 20 designs, and is auctioning them on marketplace Rarible
here's how to get one Jimmy Aki / BitcoinExchangeGuide : Jack Dorsey's Twitter Joins NFT Mania, But He Still Wants Nothing to Do With Ethereum Josiah Motley / KnowTechie : Twitter is giving 140 NFTs to random people that respond to these tweets Bhushan Akolkar / Coinspeaker : Twitter Dives into NFT World, Offers 140 Free NFTs Tweets: @twitter : 140 free NFTs for 140 of you, besties https://twitter.com/... @twitter : Rare Form That's it. That's the logo. https://twitter.com/... DudeTheNinja / @dude_the_ninja : please be satire please be satire please be satire please be satire https://twitter.com/... @twitter : Reply Guy The man behind the mansplaining. https://twitter.com/... Jon Wood / @jellybobuk : I know I keep saying Twitter need a way to make money which isn't selling ads but this is absolutely not what I meant. https://twitter.com/... Corey Quinn / @quinnypig : I'm increasingly convinced that @twitter would do well to auction off @verified checkmarks, or simply sell them outright. A bunch of folks would clearly hurl money their way! https://twitter.com/... Adam Brotman / @adambrotman : Would LOVE one of these!! https://twitter.com/... Columbia Journalism / @columbiajourn : .@Twitter is diving into the #NFT craze with a new giveaway, reports @saniyamore ('20 M.S.) for @TheBlock__. #CJS20 https://www.theblockcrypto.com/ ... Ian Kar / @iankar_ : This might be the coolest thing Twitter marketing since the subway ad tweets. How do I cop https://twitter.com/...
Context & Ripple Effects
Twitter's move from bystander to issuer follows a four-month arc: Jack Dorsey listed his first tweet as an NFT in March, and the bids for “just setting up my twttr” reached $2.5M, proving demand for Twitter-native artifacts as collectibles. The company is now minting at institutional scale — seven NFTs in 20 designs each, auctioned on Rarible — while a parallel giveaway distributes 140 free NFTs to users who reply to official tweets.
The drop also slots into a broader crypto build-out at the company: by September, Twitter had integrated Strike's wallet for bitcoin tips and said it would explore NFT authentication, and by late 2022 it was testing a blockchain-agnostic tool for displaying NFTs in tweets with Rarible among the partners.
First-order effects
- Rarible becomes the venue for Twitter's first self-issued drop, giving the marketplace exclusive auction traffic and a marquee brand listing, while 140 users receive free logo NFTs directly from the platform.
Second-order effects
- Other NFT marketplaces must now compete for platform-issued drops the way they competed for celebrity mints after Dorsey's Valuables auction, and Twitter's own giveaway-plus-auction format becomes a template rival social networks can copy for their brand assets.
Third-order effects
- If the pattern holds, social platforms shift from hosting third-party NFT content to issuing their own brand collectibles and building native display and authentication rails — the trajectory the later Rarible-partnered tweet-display test confirms.
The trend: Social platforms are moving from one-off founder NFT experiments to institutional issuance of brand collectibles, with marketplaces like Rarible and native in-product display tooling as the distribution layer.