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Chronicles

The story behind the story

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Adam Mosseri says Instagram plans to test video more broadly, calls TikTok and YouTube competitors, and says Instagram is “no longer a photo-sharing app”

- Facebook's head of Instagram said the service plans to start showing users full-screen, recommended videos in their feeds.

CNBC Salvador Rodriguez

Discussion

  • @mosseri @mosseri on x
    Changes are coming to video on Instagram 📺 At Instagram we're always trying to build new features that help you get the most out of your experience. Right now we're focused on four key areas: Creators, Video, Shopping and Messaging. https://twitter.com/...
  • @alexjamesfitz Alex Fitzpatrick on x
    pour one out for the still photography fans in your lives https://www.cnbc.com/... https://twitter.com/...
  • @taylorlorenz Taylor Lorenz on x
    “We're no longer a photo-sharing app or a square photo-sharing app,” said @mosseri https://www.cnbc.com/...
  • @alex193a Alessandro Paluzzi on x
    #Instagram keeps working on exclusive stories for fan clubs 👀 ℹ️ Even exclusive stories can be saved to a Highlight so fans always have something to see when they join. https://twitter.com/...
  • @thesocialchain Social Chain on x
    Not a surprise but cements the intention to compete with TikTok, YT. Contrary to speculation, IG doesn't want to BE TikTok. It wants to provide the most engaged content types to maximise commerce conversions. Creators, video, messaging: a means to an end for the app's new USP. 🛍 …
  • @eugenialoli Eugenia Loli on x
    And now, Instagram is coming clean: they say that they're not a photo app anymore, they're a video app. They detailed that they will only promote video reels from now on. Be prepared to have your IG images soon not seen by almost any of your followers: https://www.theverge.com/..…
  • @viditb Vidit Bhargava on x
    Does anyone else feel that Facebook's obsession with copying its competitors has left Instagram in a far worse state than what it was a few years ago? I certainly do. https://www.theverge.com/...
  • @sheepchase @sheepchase on x
    I'm thinking of using my Flickr account instead of Instagram, or just hosting my photos on my own website. https://www.theverge.com/...
  • @verge @verge on x
    Head of Instagram says Instagram is no longer a photo sharing app https://www.theverge.com/... https://twitter.com/...
  • @alex193a Alessandro Paluzzi on x
    #Instagram continues to work on the exclusive stories for Fan clubs 👀 ℹ️ The Exclusive Stories icon will be purple. https://twitter.com/...
  • @alex193a Alessandro Paluzzi on x
    #Instagram continues to work on Collectibles 👀 Here's the onboarding screen 👇🏻 https://twitter.com/...
  • @modestproposal1 Modest Proposal on x
    billion dollar idea: start a photo sharing app https://twitter.com/...
  • @teslimalabi_ Saint Mari on x
    Twitter just needs to improve its media tab, and we wouldn't need Instagram anymore https://twitter.com/...
  • @claytoncubitt Clayton Cubitt on x
    Instagram hates photographers and has pivoted to video several times now yet somehow their video options are still a total mess? Nobody at Facebook/Instagram seems to know what they're doing even on a basic tech level, much less spiritually. https://twitter.com/...
  • @raewitte Rae on x
    we know, that's the problem. https://twitter.com/...
  • @rarasensei Rara Sensei on x
    Not everyone likes or wants video! Ugh the internet has such potential for all kinds of creativity and people just keep going back to what makes the fastest money. Fuck money. https://twitter.com/...
  • @bengrosser Ben Grosser on x
    remember when mosseri talked about hiding likes on Instagram to improve well-being? after mostly abandoning that, he'll now further clone tiktok. IOW, instead of defusing IG's addiction-inducing patterns, they'll instead keep duping a prime contender for most addictive app ever h…
  • @entysads Liam on x
    it was all downhill after they took away the chronological timeline.. https://twitter.com/...
  • @richlightshed Rich Greenfield on x
    Always love seeing senior execs at other mobile platforms use Twitter to disseminate meaningful news and information about their companies #OnlyOnTwitter $TWTR 👇🔥 https://twitter.com/...
  • @stockmktnewz @stockmktnewz on x
    Facebook $FB owned Instagram is developing “Exclusive Stories” its own version of Twitter's $TWTR Super Follow https://techcrunch.com/...
  • @nicksaysgo Nicholas on x
    I just wanna see the stuff ppl I follow post, my explore page and my DMs. Tired of the random reels, videos from people I don't follow and more. It's too much. https://twitter.com/...
  • @michaelmiraflor Michael J. Miraflor on x
    99% of my IG activity these days is in Stories, but this still bums me out. Still photos are still Instagram's soul, IMO. https://twitter.com/...
  • @rivryan Ryan R on x
    Sigh. Bummer for us true photographers on @instagram. “We're no longer a photo-sharing app.” Let me hear your thoughts below, let's discuss! ⬇️ https://twitter.com/...
  • @j_kirkland Jeremy Kirkland on x
    @TaylorLorenz @mosseri I miss Tumblr in 2010.
  • @joshuaogundu @joshuaogundu on x
    Feels like this opens up the world for apps like Dispo & Poparazzi https://twitter.com/...
  • @eldritchgirl Meghan Ball on x
    I very much love how social media apps have no earthly clue what they're actually used for and go full stream ahead on making themselves completely unusable https://twitter.com/...
  • @miarsato @miarsato on x
    lmao instagram is just gonna be a new version of at home shopping channels https://www.cnbc.com/...
  • @karissabe Karissa Bell on x
    Wonder how long before we look at our old feed posts with the same level as cringe as when we used to write on our friends' Facebook walls or write facebook statuses in the 3rd person (already started for me tbh) https://www.cnbc.com/...
  • @kimmcnichol @kimmcnichol on x
    Like I said...so weird that Instagram has taken this long to develop tools for creators. Really curious to see how this pans out with younger generations. https://twitter.com/...
  • @fxflow Boris Schlossberg on x
    Uh who could have predicted that ? https://twitter.com/...
  • @_hintermeister_ Cole on x
    @TaylorLorenz @mosseri This is literally the worst thing they could do. I really enjoyed having separate feeds for things, with the once-in-a-while Recommended Reels strip.
  • @adrierising @adrierising on x
    it never was. ig used to sūspend photographers for using workarounds to upload their work from a computer. https://twitter.com/...
  • @navalang Navneet Alang on x
    I've been saying for years that it's only a matter of time until FB deprecates the photo grid in favour of stories. It's the logic of platform companies that run on attention. https://twitter.com/...
  • @kennwhite Kenn White on x
    “Instagram has plans to show users full-screen videos in their feeds...including from those accounts they do not already follow” https://twitter.com/...
  • @joshelman Josh Elman on x
    Interesting to see Instagram trying to shift from being more of a “social media network” with content from your friends to more of a “media network”. Not sure it'll work... https://www.cnbc.com/... https://twitter.com/...
  • @smarinophoto Sarah Marino on x
    IG: “We are no longer a photo-sharing app.” Another example of why it is risky to put all of your eggs in the social media basket. https://twitter.com/...
  • @elamin88 Elamin Abdelmahmoud on x
    https://twitter.com/... https://twitter.com/...
  • @lblasey Laura Blasey on x
    I hate this thing tech companies do where every app has to be everything to everyone. I don't need or want Instagram to be TikTok! I need Instagram to be better at being Instagram. https://twitter.com/...
  • @jcorb_ Jessica Corbett on x
    I kinda hate this. It's already difficult enough as is to get your content to be seen in feed for the people who follow you, let alone now your going to have to compete with a fyp style. All we want is chronological posts!!! https://twitter.com/...
  • @mikeolbinski Mike Olbinski on x
    I love watching basketball for entertainment. Doesn't mean I hope they start showing me more videos during games lol. Sad to see all these platforms eventually just do the same damn thing. What's wrong with being different then Tik Tok or YouTube? https://twitter.com/...
  • @chrismessina Chris Messina on x
    Only the paranoid survive. https://twitter.com/...
  • @broderick Ryan Broderick on x
    Ok so what are you? From the looks of it, Instagram (in America) is three things: 1) Facebook for millennial parents 2) a propaganda app for the wealthy 3) a repository for content that was viral weeks ago And none of those things seem ideal! https://twitter.com/...
  • @msiddiqi Maryam Siddiqi on x
    If anyone launches a new photo sharing app I'm in. Why do we need two tiktoks (esp when the first one is so good) https://twitter.com/...
  • @somecody Cody Permenter on x
    So Instagram is now Tiktok Not an original idea coming from this company in years. Innovation is dead at Facebook https://twitter.com/...
  • @shiraovide Shira Ovide on x
    My perennial question: Will Instagram owe a commission to Apple and Google from in-app subscriptions? Will Facebook also take a cut? That's a big tax on creators. https://twitter.com/...