/
Navigation
Chronicles
Browse all articles
Explore
Semantic exploration
Research
Entity momentum
Nexus
Correlations & relationships
Story Arc
Topic evolution
Drift Map
Semantic trajectory animation
Posts
Analysis & commentary
Pulse API
Tech news intelligence API
Browse
Entities
Companies, people, products, technologies
Domains
Browse by publication source
Handles
Browse by social media handle
Detection
Concept Search
Semantic similarity search
High Impact Stories
Top coverage by position
Sentiment Analysis
Positive/negative coverage
Anomaly Detection
Unusual coverage patterns
Analysis
Rivalry Report
Compare two entities head-to-head
Semantic Pivots
Narrative discontinuities
Crisis Response
Event recovery patterns
Connected
Search: /
Command: ⌘K
Embeddings: large
TEXXR

Chronicles

The story behind the story

days · browse · Enter similar · o open

Interview with Apple execs Bob Borchers and Sebastien Marineau-Mes about changes to multitasking in iPadOS 15, SharePlay, Universal Control, Quick Note, more

for the whole OS! Federico Viticci / @viticci : So, uhm, the Shelf in iPadOS 15 is just a tray of open windows for the current app. It's not the “Shelf” we always imagined to drop stuff like a clipboard manager. But they still called it a Shelf. #WWDC21 https://twitter.com/... Benjamin Mayo / @bzamayo : Best iPad multitasking improvement right here https://twitter.com/... Steve Troughton-Smith / @stroughtonsmith : A few years ago we were begging for scraps, like basic keyboard events. Now, iPadOS goes incredibly deep on keyboard, mouse and game controller, after a decade of basically ignoring these things. Whatever it was that breached the dam, it's very much appreciated @ijustine : I think I'm going to learn to code on my iPad. I wonder if I remember anything from my coding days AN ETERNITY AGO. I also started our podcast on an iPad so I don't make empty threats. Steve Troughton-Smith / @stroughtonsmith : I think the level of app complexity enabled on iPad now would shock you, if Apple were to produce versions of Final Cut or Logic, or even Xcode, to showcase it. Very much a platform on the cusp of something great, in a way it hasn't been up to now Francisco Tolmasky / @tolmasky : I sometimes kid that growing up is begrudgingly admitting over the years that your mother was right about more and more things. It kind of feels like the iPad matures in the same way: all those silly outdated “Desktop affordances” seem to have a habit of finding their way back in Steve Troughton-Smith / @stroughtonsmith : Oh wow, the keyboard focus debugger for iPadOS 15 is killer. I love it https://twitter.com/... Francisco Tolmasky / @tolmasky : So in some sense, this tweet is correct. We now have all the pieces to awkwardly shove a Desktop Final Cut Pro clone onto the iPad. Same processor, same peripherals, even a menubar. Too bad in the process we gave up the opportunity to find anything that would make it special. https://twitter.com/... Francisco Tolmasky / @tolmasky : Which is an increasingly bizarre stance when you consider that the history of the iPad is kind of just repeated concessions to the Desktop way of doing things. E.g. after 9 years of hinting at a revolution... they just added mouse support & sold us a laptop conversion kit for $349 https://twitter.com/... @tailosivetech : I'm gonna miss this layout of iPadOS 14... the new home screen on 15 feels so much worse https://twitter.com/... @stevenpotato : New #Safari tab design on #iPadOS15 (9.7-inch, 50-50 Split View) is completely unusable. https://twitter.com/... Quinn Nelson / @snazzyq : The best part about iPadOS 15 is that there's a home screen weather widget now, but when you tap it it still opens https://weather.com/ because there is no native weather app. @raywongy : Apple Pencil is great. But I don't know a single person who makes these kind of handwritten doodle graphic documents on iPad. Who are these people?!? Where are these people? Do they exist? Who are they making them for? Are there teachers who accept these documents? https://twitter.com/... @om : Both iPadOS & MacOS Monterey are Apple's most stable beta OS releases I have ever downloaded. 24 hours later, I feel like they have always been on the iPad Pro 12.9 & M1-based MB13 Pro. So many subtle (but important) tweaks. It will make it worth upgrading in Fall 2021. #WWDC21 Dieter Bohn / @backlon : Also heartened that Apple rejects the Laws Of Thought, esp the law of non-contradiction as defined by Aristotle: “one cannot say of something that it is and that it is not in the same respect and at the same time.” Glad to see this usually uptight company embrace postmodernism Dieter Bohn / @backlon : 1. Congratulations to the iPad for being the only computer that can be used outside. 2. Congratulations for trolling me, personally, with the tagline “Your next computer is not a computer.” Good ad. https://www.youtube.com/...

TechCrunch Matthew Panzarino

Context & Ripple Effects

Reporting ahead of WWDC pointed to better iPad multitasking and widget placement; Apple then formalized that direction with larger widgets, App Library, and improved multitasking. The executive interview explains the design intent behind a broader iPadOS 15 workflow update rather than a single isolated feature.

The subsequent public-beta coverage put multitasking, SharePlay, and the revised Safari interface into hands-on testing. Years later, Apple was still discussing the limits of Stage Manager’s interface, underscoring how persistent the iPad multitasking problem has been.

First-order effects

  • iPad users receive a more explicit set of tools for managing active app windows, organizing the Home Screen, and capturing information with Quick Note.
  • Apple makes iPadOS 15’s productivity pitch span device interaction and collaboration: Universal Control extends work across Apple devices, while SharePlay brings shared activity into the operating system.

Second-order effects

  • Apple’s iPad software proposition becomes more dependent on coherent workflows across iPad, Mac, and Apple services, rather than on any one iPad feature alone.
  • Public-beta testing becomes an early pressure point for Apple’s multitasking design, because the changes affect foundational navigation and app-switching behavior across the iPad.

Third-order effects

  • The coverage points to Apple treating iPad multitasking as an iterative interface problem: each release can add capability, but the interaction model must remain understandable on a touch-first device.
  • If that pattern holds, differentiation between iPadOS and macOS will rest less on feature parity and more on how Apple adapts multiwindow work to distinct hardware and input methods.

The trend: Apple is steadily turning iPadOS into a broader work surface by layering collaboration, cross-device control, and more capable window management onto a touch-first interface.

Discussion

  • @viticci Federico Viticci on x
    me when I have to explain iPad multitasking in my annual reviews #WWDC21 https://twitter.com/...
  • @tolmasky Francisco Tolmasky on x
    Thought experiment: if Apple said fuck it and just gave the new M1 MacBooks touchscreens and bare bones touch APIs, but no further direction or “UX investment,” then 5 years later which do you think would be home to more exciting touch apps and UX developments: macOS or iPadOS?
  • @stroughtonsmith Steve Troughton-Smith on x
    Looking at all the new APIs and capabilities Apple has built into iPadOS over the past couple of years, they have all the building blocks for some incredibly deep, powerful mouse, keyboard, touch, pencil, gamepad apps. The App Store ecosystem just hasn't caught up with it, yet
  • @tolmasky Francisco Tolmasky on x
    I say the Mac: if for no other reason that a tinkering community could actually exist. It wouldn't be about wondering if *this is the year* Apple really decides to take the iPad seriously. Some passionate college kid could come up with a cool idea and ship it — for the whole OS!
  • @viticci Federico Viticci on x
    So, uhm, the Shelf in iPadOS 15 is just a tray of open windows for the current app. It's not the “Shelf” we always imagined to drop stuff like a clipboard manager. But they still called it a Shelf. #WWDC21 https://twitter.com/...
  • @bzamayo Benjamin Mayo on x
    Best iPad multitasking improvement right here https://twitter.com/...
  • @stroughtonsmith Steve Troughton-Smith on x
    A few years ago we were begging for scraps, like basic keyboard events. Now, iPadOS goes incredibly deep on keyboard, mouse and game controller, after a decade of basically ignoring these things. Whatever it was that breached the dam, it's very much appreciated
  • @ijustine @ijustine on x
    I think I'm going to learn to code on my iPad. I wonder if I remember anything from my coding days AN ETERNITY AGO. I also started our podcast on an iPad so I don't make empty threats.
  • @stroughtonsmith Steve Troughton-Smith on x
    I think the level of app complexity enabled on iPad now would shock you, if Apple were to produce versions of Final Cut or Logic, or even Xcode, to showcase it. Very much a platform on the cusp of something great, in a way it hasn't been up to now
  • @tolmasky Francisco Tolmasky on x
    I sometimes kid that growing up is begrudgingly admitting over the years that your mother was right about more and more things. It kind of feels like the iPad matures in the same way: all those silly outdated “Desktop affordances” seem to have a habit of finding their way back in
  • @stroughtonsmith Steve Troughton-Smith on x
    Oh wow, the keyboard focus debugger for iPadOS 15 is killer. I love it https://twitter.com/...
  • @tolmasky Francisco Tolmasky on x
    So in some sense, this tweet is correct. We now have all the pieces to awkwardly shove a Desktop Final Cut Pro clone onto the iPad. Same processor, same peripherals, even a menubar. Too bad in the process we gave up the opportunity to find anything that would make it special. htt…
  • @tolmasky Francisco Tolmasky on x
    Which is an increasingly bizarre stance when you consider that the history of the iPad is kind of just repeated concessions to the Desktop way of doing things. E.g. after 9 years of hinting at a revolution... they just added mouse support & sold us a laptop conversion kit for $34…
  • @tailosivetech @tailosivetech on x
    I'm gonna miss this layout of iPadOS 14... the new home screen on 15 feels so much worse https://twitter.com/...
  • @backlon Dieter Bohn on x
    Also heartened that Apple rejects the Laws Of Thought, esp the law of non-contradiction as defined by Aristotle: “one cannot say of something that it is and that it is not in the same respect and at the same time.” Glad to see this usually uptight company embrace postmodernism
  • @stevenpotato @stevenpotato on x
    New #Safari tab design on #iPadOS15 (9.7-inch, 50-50 Split View) is completely unusable. https://twitter.com/...
  • @snazzyq Quinn Nelson on x
    The best part about iPadOS 15 is that there's a home screen weather widget now, but when you tap it it still opens https://weather.com/ because there is no native weather app.
  • @backlon Dieter Bohn on x
    1. Congratulations to the iPad for being the only computer that can be used outside. 2. Congratulations for trolling me, personally, with the tagline “Your next computer is not a computer.” Good ad. https://www.youtube.com/...
  • @om @om on x
    Both iPadOS & MacOS Monterey are Apple's most stable beta OS releases I have ever downloaded. 24 hours later, I feel like they have always been on the iPad Pro 12.9 & M1-based MB13 Pro. So many subtle (but important) tweaks. It will make it worth upgrading in Fall 2021. #WWDC21
  • @raywongy @raywongy on x
    Apple Pencil is great. But I don't know a single person who makes these kind of handwritten doodle graphic documents on iPad. Who are these people?!? Where are these people? Do they exist? Who are they making them for? Are there teachers who accept these documents? https://twitte…