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Facebook says it will open the Messenger API for Instagram to all businesses, after announcing a closed beta in October 2020

Ingrid Lunden / TechCrunch :

TechCrunch Ingrid Lunden

Context & Ripple Effects

Facebook first extended its Messenger API to Instagram in a closed developer and business rollout in October 2020. Opening it to all businesses turns that limited integration into a broadly available channel.

The move also follows reporting that Instagram messaging was being rebuilt on Messenger technology, making the API expansion part of a longer effort to align the two products’ messaging infrastructure.

First-order effects

  • Businesses can now connect Instagram messages with other applications through the Messenger API rather than being limited to the prior closed beta.
  • Developers that build business-messaging integrations gain a wider potential customer base on Instagram.

Second-order effects

  • Business-software providers already serving Messenger integrations can extend comparable workflows to Instagram, increasing pressure on standalone Instagram messaging tools.
  • Instagram businesses gain more incentive to centralize customer conversations in the applications their teams already use, rather than treating Instagram as a separate inbox.

Third-order effects

  • If Facebook continues to unify the underlying messaging stack, product differentiation shifts from separate Messenger and Instagram interfaces toward the business tools built on top of their shared APIs.
  • The rollout makes the practical terms of API access more important: broad availability matters only to the extent that developers can build and operate useful integrations under Facebook’s rules.

The trend: Facebook is moving Instagram business messaging toward the same platform model it established for Messenger, using shared infrastructure and APIs to connect both services to third-party software.

Discussion

  • @alexvoica @alexvoica on x
    We are globally rolling out the new Messenger API for Instagram to all developers so businesses can integrate Instagram messaging with their preferred applications and workflows, helping them drive more meaningful conversations: https://messengernews.fb.com/ ... https://twitter.c…
  • @undermyhood Binit on x
    This is BIG #F8Refresh https://twitter.com/...
  • @davbona Davide Bonapersona on x
    The Wait is Over! 🥳 Messenger API for Instagram is available to all developers! I'm so excited about the opportunities it will unlock for our messaging ecosystem. Learn more: https://messengernews.fb.com/ ... #messenger #instagram #developers #F8Refresh
  • @neshototo Andres Torres on x
    Ok the #F8Refresh has given me more energy to continue in my goal to be a Software Engineer, and don't stop learning. One more step to keep going in my #100DaysOfCode. This is only a spot. I have more projects in my mind! 🤯 #DEVCommunity #Coder
  • @achinga_chris Chrisdevcode on x
    Here I am at #F8Refresh taking screenshots instead of notes 😂, Quickly switching to watching on desktop before the QR code disappears 😂😂, and my annoying internet speeds, these and all tge great talks and speakers at the #F8refresh makes it the best... It's almost midnight
  • @alexvoica @alexvoica on x
    Today we're hosting #F8Refresh, @Facebook's annual developer conference. @papamiltiadisk, VP of platform partnerships, is kicking off the event as our keynote speaker - you can watch it here: https://www.facebook.com/... Follow this 🧵for live updates:
  • @benasmith Ben Smith on x
    Facebook's F8 is one of the few events I truly miss being at in person. Attended for years, always left inspired by product & vision and especially by incredible people I connected with @fbplatform and the developer community. Glad to at least be tuned in to a virtual #F8Refresh
  • @alexvoica @alexvoica on x
    Spark AR is previewing its new Multipeer API, a real time social AR solution. For the first time, creators will be able to build effects that deliver a coordinated experience across multiple call participants https://twitter.com/...
  • @alexvoica @alexvoica on x
    We're also announcing a series of updates for businesses using the WhatsApp Business API, including new messaging features and faster onboarding: https://blog.whatsapp.com/... https://twitter.com/...
  • @wongmjane Jane Manchun Wong on x
    Instagram's new API for automated responses would be great because it means I can reopen my DM and let people deal with a chat bot for the questions like “can u verify me” #F8refresh
  • @karissabe Karissa Bell on x
    Facebook hasn't had the easiest relationship with researchers lately, so a lot will depend on how much access it provides but the company says it will consider product changes based on research findings
  • @nikkiusher Nikki Usher on x
    Hi folks - is there anyone out there doing anything with scraping text from specific posts on FB in some crowd tangle automated way? The current output seems to make that really difficult. Also, be a little more vague.... https://techcrunch.com/...
  • @typewriters Lauren Wagner on x
    The first article about my team's announcement at @Facebook F8 conference in @TechCrunch. Telling a story about what we're doing at Facebook Open Research & Transparency is challenging but necessary - this is the future of platform accountability https://techcrunch.com/...
  • @alexvoica Alexandru Voica on x
    We're announcing our Researcher API to help academics conduct important research around our impact on the world. We're providing access to public Pages, Groups, Events, and Post-level US data in a privacy-protected environment: https://fort.fb.com/. https://techcrunch.com/...
  • @akinunver Akin Unver on x
    aw yis https://techcrunch.com/...