eMarketer: US advertisers will spend $11.36B on streaming TV commercials on services like Hulu, Pluto TV, and Peacock in 2021, up from $8.11B in 2020
Gerry Smith / Bloomberg : Tweets: @deg_online , @bw , @davemorgannyc , and @bluff_capital See also Mediagazer Tweets: DEG / @deg_online : “Media is a vehicle to get advertisers to consumers. Think of Peacock as a luxury vehicle.”-Laura Molen, president of advertising and partnerships at @NBCUniversal https://www.bloomberg.com/... @bw : The market for streaming TV ads is growing fast, but advertisers are struggling to figure out how many people are actually watching their commercials https://www.bloomberg.com/... Dave Morgan / @davemorgannyc : Strong growth in ad-supported streaming services @peacockTV @paramountplus @discoveryplus @hbomax but lots of work ahead to stitch it all together - sort of like when cable TV was new @badgate @gerryfsmith https://www.bloomberg.com/... @bluff_capital : This is absolutely a problem with Hulu, especially if you binge watch multiple episodes of something. There's definitely no limit on ad frequency in my experience. $DIS Streaming TV Commercials Are Bewildering, Repetitive, and Growing Like Crazy https://www.bloomberg.com/... https://twitter.com/... See also Mediagazer