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Google Play will add an App Store-like safety section starting next year, requiring apps to show details about the data they collect and other privacy info

Jon Porter / The Verge :

The Verge Jon Porter

Context & Ripple Effects

Google Play had already tightened subscription disclosures through its rules targeting unclear free trials and cancellations and imposed content and advertising requirements for apps aimed at children and families. The new safety section extends that store-policy approach to standardized declarations of data practices.

Follow-up coverage says the listings will also cover encryption and data collection, turning a broad privacy-disclosure commitment into a more defined developer reporting requirement.

First-order effects

  • Android developers will need to supply Google Play with information about the data their apps collect and related privacy practices for the new safety section.
  • Google Play gains a standardized disclosure surface that lets users compare app privacy information before downloading.

Second-order effects

  • Developers will have to reconcile their public Play listings with the data flows created by their apps, making incomplete privacy documentation more visible to users and Google.
  • The policy moves Play Store competition toward comparable privacy disclosures, alongside its earlier focus on clear subscription terms.

Third-order effects

  • Google Play is broadening marketplace governance from discrete consumer-protection rules into recurring, standardized reporting on how apps operate.
  • If disclosure requirements continue to expand in scope, app distribution will increasingly depend on developers' ability to document data practices across their software supply chain.

The trend: App stores are becoming disclosure gatekeepers, using standardized labels to make developer data practices visible at the point of distribution.

Discussion

  • @business @business on x
    Google said it will create a new safety section in its Play mobile-app store that will let Android smartphone users see what data developers collect about them https://www.bloomberg.com/...
  • @thomasbcn @thomasbcn on x
    Once again, Google copies Apple pioneer moves late & partially, requesting developers by 2022 to disclose data usage in privacy labels. (Still no consent request, AdMob still needs to yield profits) https://www.theverge.com/... https://twitter.com/...
  • @epro Emil Protalinski on x
    I'm surprised Google didn't hold this announcement for I/O 2021. Seems like something you would want to announce in front of developers. Anyway, competition really is a wonderful thing. https://twitter.com/...