Zynga to acquire Chartboost, a mobile programmatic ad service reaching 700M+ MAUs, for $250M in cash; Zynga says deal will help it grow as IDFA changes roll out
CFO says will pressure Q2 and Q3 somewhat and reflected in guidance, expects continued advertising growth regardless $ZNGA Rich Greenfield / @richlightshed : My overall takeaway from #IDFA is that it is annoying and forces everyone to spend money to create workarounds but revenue-wise is relatively immaterial after listening to a wide array of Q1 2021 results https://twitter.com/... Patrick McGee / @patrickmcgee_ : Zynga's response is to bring the ad technology in-house. Under Apple's definition of “tracking,” a company can still collect user data from its own apps and adtech platforms, And Zynga is in the enviable position of being able to cross-promote in its hundreds of games. Patrick McGee / @patrickmcgee_ : The iPhone maker's new rules mandate that every app wanting to “track” personal data and share it with third parties must ask for user consent first — a bombshell update to the $400bn digital ads industry. Ari Levy / @levynews : The 2012 me is working up a really smart think piece rn https://twitter.com/... @thomasbcn : $250m exit for Spanish entrepreneurs @joseluisagell & @marialegre! https://twitter.com/... Patrick McGee / @patrickmcgee_ : .@Zynga is buying mobile ads group @Chartboost for $250m, a week after Apple introduced new privacy policies that make it difficult to share user data w/ 3rd parties or get feedback on ad campaigns. “Never let a good crisis go to waste,” CEO tells me *quick thread*
Zynga's response is to bring the ad technology in-house. Under Apple's definition of “tracking,” a company can still collect user data from its own apps and adtech platforms, And Zynga is in the enviable position of being able to cross-promote in its hundreds of games.
Zynga management team does not appear terribly concerned by #IDFA #ATT changes — CFO says will pressure Q2 and Q3 somewhat and reflected in guidance, expects continued advertising growth regardless $ZNGA
The iPhone maker's new rules mandate that every app wanting to “track” personal data and share it with third parties must ask for user consent first — a bombshell update to the $400bn digital ads industry.
.@Zynga is buying mobile ads group @Chartboost for $250m, a week after Apple introduced new privacy policies that make it difficult to share user data w/ 3rd parties or get feedback on ad campaigns. “Never let a good crisis go to waste,” CEO tells me *quick thread*
My overall takeaway from #IDFA is that it is annoying and forces everyone to spend money to create workarounds but revenue-wise is relatively immaterial after listening to a wide array of Q1 2021 results https://twitter.com/...