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Chronicles

The story behind the story

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Twitter buys Scroll, the $5/month service that removes ads from partner news sites; Scroll's Nuzzel email service will shut down on May 6

The Nuzzel email service is winding down and the future of Scroll is uncertain  —  Twitter's acquisition spree continues today with Scroll …

The Verge Dieter Bohn

Discussion

  • Twitter Mike Park on x
    A better way to publish and read on Twitter
  • Vox Peter Kafka on x
    Twitter makes all of its money from ads. It's trying to change that.
  • @arctictony Tony Haile on x
    I'm so excited to say that Twitter is acquiring @tryscroll! We'll be going into private beta as we integrate into a broader Twitter subscription later in the year. https://scroll.blog/... Here's why... https://twitter.com/...
  • @mep Mike Park on x
    Along with @Revue, our acquisition of @tryscroll will accelerate a new workstream we're calling Longform. Articles, threads and newsletters deserve a first-class experience on and off Twitter.
  • @mep Mike Park on x
    🥁... NEWS! Twitter is acquiring @tryscroll. Scroll gives readers what they want: clutter-free reading across the web, and publishers what they need: a way to make more money than they would through ads on their site. A short 🧵... https://blog.twitter.com/...
  • @mathewi Mathew Ingram on x
    Hmm. Sounds like maybe I need to move my Nuzzel newsletter somewhere else https://twitter.com/...
  • @elliotturn Elliot Turner on x
    Huge value add for Twitter users. Love seeing this and shows the strategy is pushing in the right direction https://twitter.com/...
  • @arctictony Tony Haile on x
    Why Twitter? For every other platform, journalism is dispensable. Twitter is *the only* large platform whose core success is intertwined with a sustainable journalism ecosystem.
  • @arctictony Tony Haile on x
    Scroll has proven that there's a model for a better internet. Members get clean, fast-loading sites without ads while publishers make more money. However, we're not moving fast enough. https://twitter.com/...
  • @arctictony Tony Haile on x
    We have a lot of work to do, but it is in service of a grand conversation that is vital. My heartfelt thanks go out to all those who believed in us from the very beginning and to those who have joined us along the way.
  • @arctictony Tony Haile on x
    Twitter exists to serve the public conversation. Journalism is the mitochondria of that conversation. At its best it helps us stand in one another's shoes and understand each other's common humanity.
  • @arctictony Tony Haile on x
    Every journalist that loses their job, every newsroom sold to unworthy owners diminishes the great conversation of which we are a part. That is why, when Twitter approached us about accelerating our mission we began to get very excited.
  • @arctictony Tony Haile on x
    The mission we've been given by @Twitter is simple: take Scroll and scale it so that everyone who uses Twitter can experience an internet without friction and frustration. A gathering of people who love the news *and* pay to support it.
  • @anthony Anthony DeRosa on x
    This is funny because I just started using Nuzzel again. My guess is they will (or certainly should) roll the Nuzzel recommendations into Revue https://www.theverge.com/...
  • @reckless Nilay Patel on x
    I love Scroll but ending Nuzzel is like killing Google Reader for an even more terminally online group of media people https://www.theverge.com/...
  • @caseynewton Casey Newton on x
    This part is cool but also Twitter is killing Nuzzel, the best Twitter companion ever built 😭😭😭 https://twitter.com/...
  • @mep Mike Park on x
    Writers: a durable business model to support your work is paramount to helping people see what's happening in the world. Scroll will deepen our existing partnerships with top news, sports & entertainment partners & creators, and open new doors to thousands more 💰 https://twitter.…
  • @tryscroll Scroll on x
    It's a huge, happy day for us. Thank you to everyone who has been a part of Scroll, and for believing in what we do. We can't wait to keep building with you all at Twitter.
  • @tryscroll Scroll on x
    Above-the-fold, A-1 news: @tryscroll is joining @twitter! https://scroll.blog/...
  • @mep Mike Park on x
    Readers: we're planning to re-launch Scroll as part of a future subscription service on Twitter. Imagine unlocking a clean, fast-loading experience for articles (or even newsletters from @Revue) with a portion of your subscription going to the sites and writers you read 📖 https:/…
  • @sarafischer Sara Fischer on x
    #BREAKING: @Twitter is acquiring @arctictony's news tech startup @tryscroll — Twitter says Scroll will become a meaningful addition to its subscriptions product suite. — Follows Twitter's acquisition of @revue in January. — Full story on @axios: https://www.axios.com/...
  • @sarafischer Sara Fischer on x
    “Analysts joke that Twitter suffers in comparison to other platforms because the value realized by third parties from Twitter is far greater than the value it is able to capture for itself. They see this as a weakness. It is a strength.” https://twitter.com/...
  • @tryscroll Scroll on x
    Scroll has proven that there's a model that gives consumers a better experience and journalists a better future. With the team at Twitter we can accelerate our vision to build a better internet.