Microsoft says revenue from LinkedIn's ads business, called LinkedIn Marketing Solutions, grew 60% YoY to more than $3B in the year ended March 31
- Microsoft said Tuesday that LinkedIn Marketing Solutions has brought in more than $3 billion in revenue in the past 12 months. Tweets: @megancgraham Tweets: Meg Graham / @megancgraham : Microsoft said Tuesday LinkedIn's ads business has brought in more than $3 billion in revenue during the year ended March 31. That means it's outpacing pure-play digital ads competitors like Snap and Pinterest. https://www.cnbc.com/... Expand More For Next 2 Unexpand More For Next 2
CNBCMegan Graham
Context & Ripple Effects
LinkedIn’s advertising business had already been building on sponsored content, which drove much of its earlier ad-revenue growth. By 2018, LinkedIn was targeting $2 billion from its media business, mostly advertising; the reported $3 billion-plus result shows that target was surpassed.
Microsoft gains a larger advertising revenue stream from LinkedIn Marketing Solutions, while LinkedIn has a stronger case to sell marketers on the scale of its platform.
The reported growth puts LinkedIn ahead of the pure-play digital-ad rivals named in the coverage, Snap and Pinterest, on annual advertising revenue.
Second-order effects
Snap and Pinterest face a clearer comparison point when competing for brand budgets: LinkedIn has demonstrated materially larger ad revenue despite serving a more specialized professional audience.
LinkedIn can use the expanded marketing business to support broader media monetization, building on its earlier expectation that advertising would drive its media revenue.
Third-order effects
If LinkedIn sustains this trajectory, Microsoft’s professional-network business becomes less dependent on any single revenue source; later coverage of record Premium subscription revenue indicates that diversification is already taking shape.
The longer-term contest in digital advertising shifts toward platforms that pair a distinct audience with multiple monetization products, rather than relying solely on broad consumer reach.
The trend: LinkedIn is evolving from a professional network with an advertising business into a diversified Microsoft platform where ads and subscriptions both scale.
Microsoft said Tuesday LinkedIn's ads business has brought in more than $3 billion in revenue during the year ended March 31. That means it's outpacing pure-play digital ads competitors like Snap and Pinterest. https://www.cnbc.com/...
@taylor_soper
Taylor Soper on x
“Over a year into the pandemic, digital adoption curves aren't slowing down. They're accelerating, and it's just the beginning,” Microsoft CEO Satya Nadella said in a statement. https://twitter.com/...
@zhugeex
Daniel Ahmad on x
Microsoft reported gaming revenue of $3.53bn for the quarter ending Mar 31, 2021, up 50% YoY. Xbox content & services revenue up 34% YoY, driven by strong software sales + Game Pass growth Xbox hardware was up 232% YoY due to Series X | S demand + favorable comp vs last year http…
@zhugeex
Daniel Ahmad on x
This would be the best Q1 (FY Q3) for Microsoft's gaming division since they started breaking out numbers about six years ago. Hardware growth primarily due to the launch of Xbox Series X | S, which wasn't a factor last year ofc. Game Pass continues to grow.
@tomwarren
Tom Warren on x
Microsoft's Q3, 2021 earnings are out: 🎮 Xbox hardware revenue up 232% 🕹️ Gaming revenue up 50%, Xbox content + services up 34% ☁️ 50.2 million Microsoft 365 subscribers 🖥️ Windows OEM revenue up 10% and Surface up 12% Full details here: https://t.co/1kzirtrMWK https://t.co/BAGPV…
@fxshaw
Frank X. Shaw on x
While you're waiting for our earnings call to begin, check out @judsonalthoff's blog: How Microsoft cloud technology and co-innovation approach are driving business value for customers across industry https://t.co/1af2RhTwr9
@jordannovet
Jordan Novet on x
Microsoft stock is off 3% despite stronger Windows OEM revenue than even Amy Hood had expected three months ago https://www.cnbc.com/...
@tomwarren
Tom Warren on x
new Microsoft numbers: 💻 1.3 billion Windows 10 active devices 🖥️ 145 million daily Microsoft Teams users ☁️ 50.2 million Microsoft 365 subs 🏢 nearly 300 million paid Office 365 seats 🎮 no update on Xbox Game Pass subs (18 million) full Q3 earnings: https://www.theverge.com/... h…
@stockmktnewz
@stockmktnewz on x
Microsoft $MSFT business highlights LinkedIn Revenue up 25% Cloud Revenue of $15.1B up 23% Azure Revenue growth of 50% Xbox Revenue growth of 34% (Source https://www.microsoft.com/...) 👇👇👇 https://twitter.com/...
@juliaarciga
Julia Arciga on x
Microsoft also said they've seen a 50% growth in gaming revenue, record engagement on Xbox, with a 30 percent increase in Minecraft users 🎮
@juliaarciga
Julia Arciga on x
Listening to the Microsoft earnings call, apparently hours on LinkedIn increased 80 percent this quarter 🥴
@fxshaw
Frank X. Shaw on x
Here are the major product releases and other highlights for the quarter. https://t.co/iMy2RPHgX7
@patrickmoorhead
Patrick Moorhead on x
$MSFT Q3 highlights: -Overall rev +19%; Opinc +31%; NI +44% -Prod & Biz Proc +15%; Intelligent Cloud +23%; Personal computing +19 -O365 Comm +22% -LI +25% -Azure +50% -Server +3% -D365 +45% -Xbox +34% -Surface +12% -down AH 3.4% https://twitter.com/...
@chrisbrogan
Chris Brogan on x
Just used it today. Still hate it - Microsoft says Teams is now at 145M DAUs, up from 75M DAUs YoY, and announces new Teams integrations with Dynamics 365, which saw quarterly revenue grow 45% YoY (Mary Jo Foley/ZDNet) https://www.zdnet.com/... #biz #feedly
@sameerpatel
Sameer Patel on x
Incredible. Video and integrated calendar and document management has given the product incredible stickiness and growth velocity. Congrats to team @MicrosoftTeams https://t.co/...
@maryjofoley
Mary Jo Foley on x
Microsoft: Teams is now at 145 million daily active users (up from 115 million in October last year): https://www.zdnet.com/...
@alex
@alex on x
that is very many DAUs; slack has not reported a similar number in a bit https://twitter.com/...