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Chronicles

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Sources: Apple plans to expand its ad business and add a second ad slot in the App Store search page even as it introduces privacy rules crippling ads by rivals

New privacy rules deal a huge blow to how the mobile advertising industry works  —  Apple will expand its advertising business …

Financial Times

Discussion

  • @seyitaylor @seyitaylor on x
    😂😂 Didn't I tell you? Privacy indeed. https://twitter.com/...
  • @drawfloat Andrew on x
    “Apple wants to be a big player in advertising” doesn't quite align with “Apple shut down its mobile advertising platform in 2016"and “Apple has added one new advertising slot to its App Store” A narrative in want of a story https://www.ft.com/...
  • @tierrapartners Tierra Partners on x
    Apple to boost ads business as iPhone changes hurt Facebook | Financial Times - Lol. Unlike FaceGoog, Cook's vision is to make iOS itself a big paywall for 3rd party sites. “We don't sell your data, but we do sell access to you.” https://www.ft.com/...
  • @ianrobinson Ian Robinson on x
    FFS. I already pay a premium for Apple stuff. Somebody senior in Apple needs to say enough is enough. 😡 Apple to boost ads business as iPhone changes hurt Facebook | Financial Times https://www.ft.com/...
  • @berendes Pierre Berendes on x
    Now it's clear : @Apple is destroying the competition on the online advertising market with the release iOS14.5 in order to generate more $$$ from his own advertising portfolio. #Devils https://www.ft.com/...
  • @nigelbarron Nigel Barron on x
    “Apple now plans to add a 2nd ad slot, in the ‘suggested’ apps section in its App Store search page and will allow advertisers to promote their apps across the whole network, rather than in response to specific searches.” @angelmaldonado @EmpathyCo_ https://www.ft.com/... https:/…
  • @danjokaz00ie @danjokaz00ie on x
    more and more it's clear that the political economy of app stores is shaping so much of our digital lives https://www.ft.com/...
  • @qaiserbachani Qaiser Bachani on x
    The cat is out of the bag it seems :) #Apple to boost ads business as iPhone changes hurt Facebook. https://www.ft.com/... via @financialtimes #ios14
  • @robertjbateman Robert Bateman on x
    Serendipitous! Apple's first party ad expansion comes at the same time as its third party ad restrictions... “(Apple) already sells search ads... that allow developers to pay for the top result... Apple now plans to add a second advertising slot...” https://www.ft.com/...
  • @geradinlaw Damien Geradin on x
    I was present in the room when Apple told a competition authority that they had no intention to boost their advertising activities on their devices. Their anti-tracking measure on iOS 14 was only for the sake of privacy. https://www.ft.com/...
  • @traceyfutures @traceyfutures on x
    Apple to boost ads business as iPhone changes hurt Facebook Sorry if you'd believed the Apple ‘privacy’ story. https://www.ft.com/...
  • @marietjeschaake Marietje Schaake on x
    Not all about privacy after all huh. Can I see hands for who is surprised? > Apple to boost ads business as iPhone changes hurt Facebook ↘️ https://www.ft.com/...
  • @patrickmcgee_ Patrick McGee on x
    Apple has long wanted to be a big player in mobile advertising. In 2010, it paid $275m to acquire Quattro Wireless after being beaten by Google in the bidding for $750m AdMob. It then launched iAd, a multi-year effort that failed. https://www.ft.com/... via @financialtimes
  • @elinor_carmi @elinor_carmi on x
    The PR message is to promote privacy. But both Microsoft's blocking 3rd party cookies and Google's FLOC are part of a larger project to centralize more power as central nodes in the adtech industry while harming the rivals business model. https://www.ft.com/...?