Sources: Apple plans to expand its ad business and add a second ad slot in the App Store search page even as it introduces privacy rules crippling ads by rivals
New privacy rules deal a huge blow to how the mobile advertising industry works — Apple will expand its advertising business …
Financial Times
Related Coverage
- View article AdExchanger
- Apple Plans to Expand Ad Visibility in App Store MacRumors · Sami Fathi
- Apple growing its own ad business as privacy changes limit rivals AppleInsider · William Gallagher
- View article MacDailyNews
- View article ZDNet
- Devs can soon pay to get their apps in App Store's ‘Suggested’ section Cult of Mac · Luke Dormehl
- Apple plans to expand ads business - FT Reuters
- Apple expanding its App Store ads business, rolling out ‘suggested’ app ads 9to5Mac · Benjamin Mayo
Discussion
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@seyitaylor
@seyitaylor
on x
😂😂 Didn't I tell you? Privacy indeed. https://twitter.com/...
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@drawfloat
Andrew
on x
“Apple wants to be a big player in advertising” doesn't quite align with “Apple shut down its mobile advertising platform in 2016"and “Apple has added one new advertising slot to its App Store” A narrative in want of a story https://www.ft.com/...
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@tierrapartners
Tierra Partners
on x
Apple to boost ads business as iPhone changes hurt Facebook | Financial Times - Lol. Unlike FaceGoog, Cook's vision is to make iOS itself a big paywall for 3rd party sites. “We don't sell your data, but we do sell access to you.” https://www.ft.com/...
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@ianrobinson
Ian Robinson
on x
FFS. I already pay a premium for Apple stuff. Somebody senior in Apple needs to say enough is enough. 😡 Apple to boost ads business as iPhone changes hurt Facebook | Financial Times https://www.ft.com/...
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@berendes
Pierre Berendes
on x
Now it's clear : @Apple is destroying the competition on the online advertising market with the release iOS14.5 in order to generate more $$$ from his own advertising portfolio. #Devils https://www.ft.com/...
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@nigelbarron
Nigel Barron
on x
“Apple now plans to add a 2nd ad slot, in the ‘suggested’ apps section in its App Store search page and will allow advertisers to promote their apps across the whole network, rather than in response to specific searches.” @angelmaldonado @EmpathyCo_ https://www.ft.com/... https:/…
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@danjokaz00ie
@danjokaz00ie
on x
more and more it's clear that the political economy of app stores is shaping so much of our digital lives https://www.ft.com/...
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@qaiserbachani
Qaiser Bachani
on x
The cat is out of the bag it seems :) #Apple to boost ads business as iPhone changes hurt Facebook. https://www.ft.com/... via @financialtimes #ios14
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@robertjbateman
Robert Bateman
on x
Serendipitous! Apple's first party ad expansion comes at the same time as its third party ad restrictions... “(Apple) already sells search ads... that allow developers to pay for the top result... Apple now plans to add a second advertising slot...” https://www.ft.com/...
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@geradinlaw
Damien Geradin
on x
I was present in the room when Apple told a competition authority that they had no intention to boost their advertising activities on their devices. Their anti-tracking measure on iOS 14 was only for the sake of privacy. https://www.ft.com/...
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@traceyfutures
@traceyfutures
on x
Apple to boost ads business as iPhone changes hurt Facebook Sorry if you'd believed the Apple ‘privacy’ story. https://www.ft.com/...
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@marietjeschaake
Marietje Schaake
on x
Not all about privacy after all huh. Can I see hands for who is surprised? > Apple to boost ads business as iPhone changes hurt Facebook ↘️ https://www.ft.com/...
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@patrickmcgee_
Patrick McGee
on x
Apple has long wanted to be a big player in mobile advertising. In 2010, it paid $275m to acquire Quattro Wireless after being beaten by Google in the bidding for $750m AdMob. It then launched iAd, a multi-year effort that failed. https://www.ft.com/... via @financialtimes
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@elinor_carmi
@elinor_carmi
on x
The PR message is to promote privacy. But both Microsoft's blocking 3rd party cookies and Google's FLOC are part of a larger project to centralize more power as central nodes in the adtech industry while harming the rivals business model. https://www.ft.com/...?