Sources: Facebook will announce a suite of audio products on Monday, including a Clubhouse-like app, a podcast discovery product connected to Spotify, and more
Announcements are coming on Monday, but some products won't show up for a while. — Facebook wants you to start talking, and listening, on Facebook.
Vox Peter Kafka
Context & Ripple Effects
Facebook’s reported audio suite was followed immediately by testing Live Audio Rooms in Groups, indicating an initial rollout tied to existing communities rather than a standalone destination. Later coverage shows the effort expanding from limited access for public figures and select Groups to an in-app Audio hub combining podcasts, live rooms, and short-form audio.
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Related Coverage
- View article TechCrunch
- Facebook to get serious about podcasting Podnews podcasting news · James Cridland
- Facebook to take on Clubhouse, Zoom with social audio products launch BGR India · Ians
- Facebook follows Clubhouse's efforts in social audio Gizchina · Efe Udin
- Facebook set to announce new audio features Silicon Republic · Lisa Ardill
- Facebook to launch a slew of ‘social audio’ products - It may include a Clubhouse clone TechRadar · Balakumar K
- Facebook to Soon Announce Social Audio Products, Recode Says Bloomberg
- Facebook Clubhouse rivals to be announced next week SlashGear · Ewdison Then
- Facebook to announce new audio products on Monday - Recode Reuters
- Facebook will reportedly reveal its Clubhouse competitor on Monday Mashable · Adam Rosenberg
- Facebook to make Clubhouse-style ‘social audio’ push on Monday AppleInsider · Malcolm Owen
Discussion
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@caseynewton
Casey Newton
on x
We're gonna kick things off with one hell of a ribbon-cutting. Facebook CEO Mark Zuckerberg will join me at 10AM PT for a live conversation. And it's gonna be newsy.
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@voxdotcom
@voxdotcom
on x
Facebook plans to go after Clubhouse — and podcasts — with a suite of new audio products it's announcing on Monday. https://www.vox.com/...
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@pkafka
Peter Kafka
on x
Facebook's audio roadmap: *video-conferencing without video *Clubhouse clone *short audio snippets you record and drop into your newsfeed *podcast discovery, in conjunction with Spotify Announcements coming tomorrow but not all goes live right away. https://twitter.com/...
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@mollyjongfast
Molly Jong-Fast
on x
After killing local news, zuck looks to kill podcasts https://www.vox.com/...
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@steven_lerner
Steven Lerner
on x
If anyone could compete against Clubhouse and the entire podcast industry, it's Facebook. https://twitter.com/...
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@alexberenson
Alex Berenson
on x
Wait until he hears about conference calls! How can Ma Bell have allowed those all these years without telling people what they were allowed to say? https://twitter.com/...
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@jason_kint
Jason Kint
on x
Let's test. What will you choose at this prompt?************************ Allow Facebook to track your activity across other companies' apps and websites?
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@can
Can Duruk
on x
Curious how this plays out with Marc Andreassen being on Facebook's board and his firm also leading Clubhouse's (supposedly) gigantic C round. https://twitter.com/...
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@iankar_
Ian Kar
on x
...isn't “video conferencing without video” just a conference call https://twitter.com/...
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@alexeheath
Alex Heath
on x
Spotify tie-up is very interesting (Zuckerberg and Ek are good friends) https://twitter.com/...
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@richlightshed
Rich Greenfield
on x
Looks like Facebook will be helping Spotify accelerate their podcast push interesting in light of growing battle between Facebook and Apple as well as Spotify and Apple (on different issues obviously) h/t @pkafka @voxmedia https://twitter.com/...
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@pkafka
Peter Kafka
on x
@alexeheath And also back to the future. See: Frictionless sharing, circa 2011
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@alexclearfield
Alex Clearfield
on x
This is their final chance to not call it Hotline https://twitter.com/...
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@kantrowitz
Alex Kantrowitz
on x
Can't wait for Zuck to clone Sidechannel. jk. Sorta. https://twitter.com/...
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@thatchristinag
@thatchristinag
on x
If you want me to root on Clubhouse, just say that. https://twitter.com/...
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@chrismessina
@chrismessina
on x
$FB is doing a roll-up release of all their competitors' features tomorrow: • Clubhouse / @AngleAudio / @fishbowlapp / Chalk, etc • Audio tweets • Spotify / Audible • @Yac This news will disrupt Clubhouse's Android launch. #SocialAudio #NewFacebook https://twitter.com/...
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@therichardclark
Richard ‘Name Pun’ Clark
on x
The problem with the cynical moves Amazon and Facebook have made is that none of us will voluntarily opt in to their ecosystem again, especially when we have audio ecosystems that work for us. https://twitter.com/...
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@katieharbath
Katie Harbath
on x
I'm having flashbacks to 2015 when everyone was trying to jump on the live video bandwagon after Meerkat broke out. https://twitter.com/...
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@richlightshed
Rich Greenfield
on x
Is apple launching a subscription service or will they simply enable podcasters to offer their own subscriptions vs having to go to Pateron 🤔 Must of buzz has been the later https://twitter.com/...
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@brendannyhan
Brendan Nyhan
on x
The audio content moderation debacle is about to go next level https://twitter.com/...
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@kantrowitz
Alex Kantrowitz
on x
This feels more like Zuck went on Clubhouse once and decided to copy it vs. a clear strategic fit. https://twitter.com/...
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@wongmjane
Jane Manchun Wong
on x
Bet it's gonna be US-only until CH and Twitter Spaces has dominated rest of the world https://twitter.com/...
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@scottnover
Scott Nover
on x
In addition to going after Clubhouse in social audio, Facebook is teaming up with Spotify on podcasting integrations, per @pkafka https://twitter.com/...
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@omri_legacy
Omri Velvart
on x
“A podcast discovery product that will be connected with Spotify, which has invested heavily in podcasting over the last couple years. It's unclear to me if Facebook intends to do more beyond flagging podcasts for its users and sending them to Spotify” https://www.vox.com/...
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@brookeschwarcz
Lauren Wolde
on x
@jason_kint Sure, FB needs to be checked. But what your tweet fails to mention is the impact to small and medium sized businesses who depend on FB to drive business. Eg. CCPA has a revenue threshold. This has no guardrails to assess damages done to innocent third parties.
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@mattnavarra
@mattnavarra
on x
Facebook to launch a bunch of new social audio products imminently https://www.vox.com/...
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@jason_kint
Jason Kint
on x
Casey, if you're interviewing Zuckerberg and not asking about his false and misleading testimony, please ask 2 things: 1 - real FB surveillance impact from Apple's expected 14.5 rollout Tue 2 - admit non-public phone #s were released due to their 530mm breach Thx, more below... h…
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@kantrowitz
Alex Kantrowitz
on x
“Hi everyone, I'm here to learn about Clubhouse... and definitely not copy it into Facebook!” https://twitter.com/...
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@jason
@jason
on x
So I guess $fb couldn't buy @joinClubhouse so now Zuck will go to his “clone and contain or kill” playbook Look at the timing... funding accounted, clones announced. Zuck really did take notes on the @BillGates vaporware/clone playbook https://twitter.com/...
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@kittypurrzog
Katie Herzog
on x
Ah yes. Because reading my second cousin's rants about her goddamn mothereffing short-ass fat-fuck of a cheap cheap CHEAP ex husband isn't enough. Definitely need the audio version. https://twitter.com/...
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@casey_helmick
Casey Helmick
on x
The next 2 years of the podcast industry won't be defined by independent creatives but by how fast the major techs come into the space. https://twitter.com/...
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@jason_kint
Jason Kint
on x
Pro tip: if you own an iOS device, next week is likely to bring you the most significant improvement in digital privacy in the history of the internet. And it will kneecap Facebook. 🍿