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Australian Federal Court rules Google misled Android users into thinking it would not collect their location data when they turned location history off

Google collected data on some Android and Pixel phones even when customers ticked ‘No’ or ‘Do not collect’

The Guardian Naaman Zhou

Context & Ripple Effects

The decision follows the ACCC's 2019 case against Google over Android location settings, turning the regulator's allegation into a court finding. It matters because the disputed conduct sat in the controls Android and Pixel users relied on to limit collection.

The coverage later records Google's $42.7M settlement with the ACCC, showing that the ruling became an enforcement milestone rather than an isolated complaint.

First-order effects

  • Google faces a judicial finding that its Location History setting misled some Android and Pixel users about whether location data would be collected.
  • The ACCC gains a court-backed basis to press its case over Google's location-data disclosures and collection practices.

Second-order effects

  • Google's privacy-control design and accompanying explanations become a consumer-law exposure point: an opt-out cannot imply a broader collection limit than the service actually applies.
  • The later settlement indicates that the ACCC could convert the finding into financial accountability, raising the stakes for other platform operators' consent interfaces.

Third-order effects

  • If regulators continue to test privacy controls through consumer-protection law, platform data collection will be judged increasingly on whether settings communicate real operational boundaries, not merely on the presence of a toggle.

The trend: Privacy enforcement is moving toward scrutiny of the gap between a platform's consent interface and the data flows users reasonably understand it to control.

Discussion

  • @acccgovau Accc on x
    The Federal Court has found that Google misled consumers about personal location data collected through Android mobile devices between January 2017 and late 2018, in a world-first action brought by the ACCC. https://www.accc.gov.au/... https://twitter.com/...
  • @elgaree GRB on x
    Court: ...users “acting reasonably” would not have thought that saying yes to “Web and App Activity” tracking would also give permission to use “location data” https://twitter.com/...
  • @jpwarren Justin Warren on x
    Force Google to delete the data it wasn't supposed to collect. A fine won't deter this behaviour. https://twitter.com/...
  • @jendudley Jen Dudley-Nicholson on x
    This is a huge court win that could have implications worldwide. https://twitter.com/...
  • @manjusrii Belinda Barnet on x
    This is a win for Australian consumers. It also sets a precedent in court over the collection of personal data that might be useful for the ACCC in future https://twitter.com/...
  • @chris_griffith Chris Griffith on x
    MY COMMENT PIECE ON TODAY'S FEDERAL COURT RULING AGAINST GOOGLE: Google privacy settings are a mess & today's judgment is the tip of the iceberg https://www.theaustralian.com.au/ ... #Google #privacy @acccgovau https://twitter.com/...
  • @hatr Hakan on x
    “Users were not informed that turning off location history but leaving the “Web & App Activity” setting on would allow Google to continue to collect data, the court found” https://www.reuters.com/...
  • @s8mb Sam Bowman on x
    This seems like the right decision, and a good incentive for tech companies to phrase opt-outs and other terms clearly. “What would a reasonable non-expert expect from this?” seems like a good standard to hold tech companies' terms to. https://www.theguardian.com/ ...
  • @matthew_d_green Matthew Green on x
    If you think confusing privacy settings are some kind of accident, you're living in a dream world. https://www.accc.gov.au/... https://twitter.com/...
  • @dhh @dhh on x
    “The Federal Court has found that [Google] misled consumers about personal location data collected through Android mobile devices between Jan '17 - Dec '18. The ACCC is seeking declarations, pecuniary penalties, publications orders, and compliance orders.” https://www.accc.gov.au…