Facebook's own ads that display the number of Facebook Dating users in a specific region show the service may have far fewer users than competitors like Tinder

Dawn Hallson has tried nearly every dating app you can think of — Tinder, Bumble, eHarmony, Plenty of Fish, and Match, just to name a few.

The Verge 2021-04-16 Ashley Carman

@ashleyrcarman Ashley Carman on x
🚨lil scoop time🚨 ive wondered about how facebook dating is doing, and now i have a better sense through... facebook's own ads. the company tells users how many people are on it in their area. in nyc, which has 4 mill single people? only 278,000 users. https://www.theverge.com/...
@jake_k Jake Kastrenakes on x
is anyone using facebook dating? @ashleyrcarman found data showing it's far from a hit https://www.theverge.com/...
@reckless Nilay Patel on x
Extremely into @ashleyrcarman's strategy of asking companies if they would like to dunk on the semi-public numbers of the competition https://t.co/XHgntI3JJa https://t.co/go4Moq1Zu3
@stevekovach Steve Kovach on x
Remember when Match stock tanked in 2018 after the initial reports that Facebook was getting into online dating? https://twitter.com/...
@reckless Nilay Patel on x
When your own ads dunk on you https://www.theverge.com/...
@mattnavarra @mattnavarra on x
Facebook Dating is not that popular https://www.theverge.com/...
@alexeheath Alex Heath on x
smart reverse engineering - FB's own ad tools show its dating product isn't taking off https://twitter.com/...
@tonyromm Tony Romm on x
4 million single people and i still couldn't get a man smdh oh also great scoop https://twitter.com/...

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