Report: in pitch decks submitted to US advertisers about new ad formats, TikTok says it has 732M MAUs globally, 100M+ in the US, 59% of its users are under 24
TikTok is planning to launch a range of new eCommerce focused ad offerings as it seeks to maximize its revenue potential … Source: Insider . Tweets: @bitech , @aexm , @joshsternberg , @dwhate , @tanyadua , and @tanyadua See also Mediagazer Source: Tanya Dua / Insider : Never-before-seen TikTok stats from leaked sales presentations show how it's trying to lure advertisers to the platform Tweets: @bitech : Never-before-seen TikTok stats from leaked sales presentations obtained by @tanyadua show how it's trying to lure advertisers to the platform with an “unduplicated” Gen Z audience https://www.businessinsider.com/ ... https://twitter.com/... Ana Milicevic / @aexm : TikTok is posting the types of usage stats Quibi dreamt it would have, w/ the added bonus of pushing product like it's QVC. https://twitter.com/... @joshsternberg : TikTok, big: TikTok says 47% of its users say they have “bought something seen on TikTok.” https://www.businessinsider.com/ ... Dan Whateley / @dwhate : TikTok pitch deck obtained by @tanyadua says users users spend an average of 89 minutes a day on the app, opening it 19 times throughout the day. https://www.businessinsider.com/ ... Tanya Dua / @tanyadua : Some pretty 👀 stats in these slides, so I thought I'd summarize them here👇 - Users spend an avg. of 89 mins on the app/day - 17% of TikTok's audience is b/w 13-17; 42% b/w 18-24; 22% b/w 25-34 - TikTok has 732 million MAUs globally; and 100 million+ MAUs nationally https://twitter.com/... Tanya Dua / @tanyadua : Oh and 81% of its users are below the age of 34. The largest cohort is Gen-Z (59%) with a spending power of $44 billion via @BusinessInsider https://twitter.com/... See also Mediagazer