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The story behind the story

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How Digital Advertising Alliance's AdChoices tool, which launched in 2010 to let users opt out of personalized ads, is undermined by its cookie-based approach

Aaron Sankin / The Markup : Tweets: @dangillmor , @themarkup , @paulnemitz , @juliaangwin , @justinbrookman , and @snowjake Tweets: Dan Gillmor / @dangillmor : The ad-tech business is evil, Exhibit 38,904: https://themarkup.org/... @themarkup : Go on an adventure with our intrepid reporter @asankin as he tries to get ad tech companies that were collecting information on him to stop using his data. It's a journey. https://themarkup.org/... https://twitter.com/... Paul Nemitz / @paulnemitz : #AdTech Industry's Tool to #OptOut of Personalized #Ads do not work and are here to undermine legitimate #privacy tools and to crowd out other new standards that would be easy for people to use. #GDPR #Tracking #DNT https://themarkup.org/... Julia Angwin / @juliaangwin : @themarkup @ASankin @lmastria The lengths that @ASankin went to try to opt-out are epic. https://themarkup.org/... https://twitter.com/... Justin Brookman / @justinbrookman : So get up, get, get, get down DAA is a joke in yo town https://themarkup.org/... Jake Snow / @snowjake : “If you need Exhibit A for why you shouldn't let the ad industry regulate itself, this is it.” -@EFF's Bennett Cyphers https://themarkup.org/...

The Markup Aaron Sankin

Discussion

  • @dangillmor Dan Gillmor on x
    The ad-tech business is evil, Exhibit 38,904: https://themarkup.org/...
  • @themarkup @themarkup on x
    Go on an adventure with our intrepid reporter @asankin as he tries to get ad tech companies that were collecting information on him to stop using his data. It's a journey. https://themarkup.org/... https://twitter.com/...
  • @paulnemitz Paul Nemitz on x
    #AdTech Industry's Tool to #OptOut of Personalized #Ads do not work and are here to undermine legitimate #privacy tools and to crowd out other new standards that would be easy for people to use. #GDPR #Tracking #DNT https://themarkup.org/...
  • @juliaangwin Julia Angwin on x
    @themarkup @ASankin @lmastria The lengths that @ASankin went to try to opt-out are epic. https://themarkup.org/... https://twitter.com/...
  • @justinbrookman Justin Brookman on x
    So get up, get, get, get down DAA is a joke in yo town https://themarkup.org/...
  • @snowjake Jake Snow on x
    “If you need Exhibit A for why you shouldn't let the ad industry regulate itself, this is it.” -@EFF's Bennett Cyphers https://themarkup.org/...