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Chronicles

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TikTok gives users the ability to approve all new comments before they appear and adds in-app prompts to discourage nasty comments

TikTok is introducing new features meant to  —  reduce bullying and harassment on its platform: new comment controls and in-app prompts to discourage nasty comments.

Engadget Karissa Bell

Context & Ripple Effects

This is the third safety move TikTok has rolled out since its December 2020 expansion of the Community Guidelines tightened policies on harassment and self-harm — but where that update changed what the platform enforces centrally, this one hands control to individual users: every new comment can be held for approval before it appears, and typing prompts are meant to catch nasty remarks at the moment they're written.

The move also closes a gap with a rival. Instagram shipped bulk comment deletion plus mention- and tag-controls nearly a year earlier, so TikTok's approval queue and nudges are table stakes for keeping younger users and brands from seeing the app as a harassment risk.

First-order effects

  • Creators get a hard gate on their comment sections — nothing posts without their sign-off — which directly changes how much moderation labor falls back on them versus the platform.

Second-order effects

  • Two months later TikTok extended the same user-control direction with bulk comment deletion and user-blocking tools, suggesting the approval feature alone didn't absorb demand; competitors like Instagram, already ahead on deletion tooling, now face pressure to match pre-publication filtering rather than just cleanup.

Third-order effects

  • If the pattern holds through later experiments such as hidden-count comment dislikes, harassment mitigation migrates from centralized enforcement toward per-user access control — each account effectively setting its own speech rules, with platforms supplying the switches.

The trend: Social platforms are shifting anti-harassment work downstream from community-guideline enforcement to user-controlled comment filtering, with TikTok and Instagram racing to ship finer-grained personal moderation.

Discussion

  • @tiktokcomms @tiktokcomms on x
    Today we're rolling out two new features to foster kindness, by giving creators more control over their comments and prompting them to reconsider posting unkind comments. We're also partnering with @onlinebullying to develop anti-bullying initiatives. https://newsroom.tiktok.com/…
  • @stokel Chris Stokel-Walker on x
    TikTok just launched a new set of tools to allow users to better control comments they may find hurtful - and a nudge to users that looks at the language they're using and nudges them to be kinder https://newsroom.tiktok.com/ ... https://twitter.com/...
  • @mattnavarra @mattnavarra on x
    TikTok launch TWO new comment features to promote kindness 1. NEW Comment Management Tools Creators can now decide which comments will appear on their content by approving them using the new Comment Management Tool https://newsroom.tiktok.com/ ... https://twitter.com/...