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Chronicles

The story behind the story

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Turntable.fm has relaunched with involvement from its founder and a separate site, Turntable.org, is expected to launch in beta in April with a subscription fee

A tale of two turntables  —  It's rare that apps come back from the dead, but it seems like that may be what's happening with Turntable.fm …

The Verge Mitchell Clark

Context & Ripple Effects

Social listening has had a rough decade on the indie side: 8tracks shut down at the end of 2019 with its co-founder publishing a post-mortem of what killed the category's early wave. Meanwhile Spotify tried to absorb the behavior itself, first with Group Session letting Premium users co-control a queue, then with the live-audio bets that became Greenroom before Spotify Live was shut down in 2023.

Against that backdrop, Turntable's split revival is notable: the original Turntable.fm domain comes back with founder involvement, while a separate site, Turntable.org, is set to launch in beta in April charging a subscription — two parallel attempts to rebuild communal DJ rooms rather than fold them into a big platform.

First-order effects

  • Turntable.fm's former community regains the original service under founder oversight, while anyone wanting the new Turntable.org experience faces a paywall from day one of its April beta.
  • The subscription model immediately tests whether the nostalgia audience is large enough to fund licensing and servers without ad support.

Second-order effects

  • A paid, independent Turntable.org now competes for the same shared-listening moments Spotify gives away inside Premium via Group Session, so differentiation has to come from the real-time DJ-room format rather than price.
  • If either revival gains traction, other dormant social-music properties become candidates for similar founder-led resurrections — Last.fm's earlier move to leave CBS ownership shows the pattern isn't unique.

Third-order effects

  • The pattern points toward niche community products outliving their corporate owners and returning as lean subscription services, decoupling social listening from the advertising-and-scale economics that killed the first generation.
  • Whether subscription-funded rooms can sustain music-licensing costs at small scale remains the open structural question; if they can't, the behavior stays absorbed into platform bundles like Spotify's.

The trend: Shared social listening is being rebuilt twice over once — by platforms bundling it into existing subscriptions like Group Session and by revived independents like Turntable betting users will pay directly for the room, not the catalog.

Discussion

  • @notdetails Joel Califa on x
    first gowalla, now turntable, when is path rebooting? https://twitter.com/...
  • @_alastair Alastair Coote on x
    I'm glad Turntable is back but man do I wish we had it all through the pandemic https://www.theverge.com/...
  • @girlie_mac Tomomi Imura on x
    Omg, I was so bummed when Turntable was shuttered. I miss the time I annoyed everybody by queuing a bunch of metal 🤘 What else is reviving this year? Path? Vine? https://twitter.com/...
  • @hollyanderson Holly Anderson on x
    BRING ME MY GORILLA SUIT https://twitter.com/...
  • @hallstephenj Stephen Hall on x
    This would have been a Zoom-level success story if launched a year ago. Now I think it's too late. https://twitter.com/...
  • @mattmcgee Matt McGee on x
    Wow. I remember @turntablefm very fondly. (Signs up for waiting list and hopes Gang of Youths makes the grade.) https://twitter.com/...
  • @mmasnick Mike Masnick on x
    The new https://turntable.fm/ is fun... but holy crap is the search terrible. It seems to just be using YouTube, but the semantic ability is just utterly broken.
  • @hunterwalk @hunterwalk on x
    migrating all my Zooms today to @turntablefm rooms https://twitter.com/...