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Chronicles

The story behind the story

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HBC, owner of Saks Fifth Avenue, spins the department store's website into a separate business after raising $500M from Insight Partners at a valuation of $2B

- HBC, the owner of Saks Fifth Avenue, said it will split the luxury department store's website into a separate business after raising $500 million.

CNBC Lauren Thomas

Context & Ripple Effects

HBC has a mixed record on e-commerce dealmaking: it bought flash-sale site Gilt Groupe in a $250M acquisition confirmed in January 2016, then sold it off two years later at well under half that price. This spin-off takes a different route — instead of trading digital properties, it is carving SaksFifthAvenue's own website out of the department-store parent and selling Insight Partners a $500M stake at a $2B standalone valuation.

The move lands ahead of a wave of copycats in the corpus: months later the e-commerce arm of Saks' discount chain got its own carve-out with the same investor, and activist Jana Partners began pressing Macy's to do the same with its roughly $8B-revenue online business.

First-order effects

  • Saks' website now operates as a separately capitalized company, letting Insight Partners own a pure-play luxury e-commerce asset valued at $2B while the department-store parent pockets $500M.

Second-order effects

  • Jana Partners' campaign to push Macy's into spinning off its e-commerce operation gains a priced precedent — the Saks carve-out shows what public-market-style value separation can look like for a legacy retailer's digital arm.

Third-order effects

  • If the pattern holds, department-store owners increasingly unbundle their websites from stores and real estate into venture-backed standalones, resetting how investors value legacy retail — and leaving the remaining store-based businesses to carry the shrinking core alone.

The trend: Legacy department-store owners are splitting their e-commerce operations into standalone, investor-backed companies so digital assets can be valued apart from the declining store business.