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Chronicles

The story behind the story

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Amazon quietly updated its app icon, changing the appearance of the ripped packaging tape after some drew comparisons of it to Adolf Hitler's mustache

The company's icon gets a less problematic new look  —  Amazon has quietly rolled out a slight update to its new app icon that it debuted …

The Verge Chaim Gartenberg

Discussion

  • Complex Gavin Evans on x
    Amazon Switches Look of App Icon After People Compare It to Hitler's Mustache
  • @bkransford Britton on x
    This kind of stuff is so bonkers to me, though. “We know it's not Hitler — and we know you don't support Hitler. But it *could* be a Hitler mustache. You know, if it was Hitler, of course, and not an Amazon logo. And for that reason, I'm offended.”
  • @prdyt Saleem Pheku on x
    And we thought the person who wanted Myntra to change their logo was jobless https://www.theverge.com/...
  • @jasonkneen Jason Kneen on x
    Because hitler had a blue piece of tape for a moustache. We have reached peak offensiveness. 🤦🏻‍♂ ️ https://twitter.com/...
  • @kfcbarstool KFC on x
    As a man who quickly had to change his logo because of lunatics who said they saw a swastika, I sympathize with you @JeffBezos https://twitter.com/... https://twitter.com/...
  • @danfrakes Dan Frakes on x
    I didn't notice the “mustache” before, and now I can't unsee it, even with the updated icon. https://www.theverge.com/...
  • @kantrowitz Alex Kantrowitz on x
    I see, the whole don't make the logo look like Hitler requirement got lost somewhere in the creative brief https://twitter.com/...
  • @caraboo900 Care-uh on x
    I...what?? It's tape xD some tape has triangle edges like that https://twitter.com/...
  • @katiecasper Kat Casper on x
    Looks like the dude who revamped Google's icons is working his graphic design magic at Amazon now. https://twitter.com/...
  • @alexhern Alex Hern on x
    unsurprisingly they did not send out a press release to announce the second redesign