How platforms like Spotify and tools like Community, Audigent, and Unitea help artists find their superfans and target them for monetization opportunities
New tech that allows artists to interact with superfans — and turn their data into dollars — promises to open long-term revenue streams Tweets: @sharasenderoff , @uniteamusic , @billboard , @mitchlafon , @kendallostrow , @tatianacirisano , @billboard , and @aileentotheleft Tweets: Shara Senderoff / @sharasenderoff : Honored to be included in this masterfully thorough piece by @tatianacirisano on leveraging data to drive audience growth. 🎶 A tremendously valuable read. 👇🏻 The Fan Data Goldmine https://www.billboard.com/... via @billboard Unitea / @uniteamusic : Look Ma! We're in @billboard! We are super excited to be included in this thoughtful and in depth article from @tatianacirisano, and looking forward to a bright future of connecting artists with their top fans! https://www.billboard.com/... @billboard : The fan data goldmine: How new technology allows artist-superfan interactions to create data that turns into long-term revenue. https://www.billboard.com/... Mitch Lafon / @mitchlafon : The Fan Data Goldmine New tech that allows artists to interact with superfans — and turn their data into dollars — promises to open long-term revenue streams https://www.billboard.com/... Kendall Ostrow / @kendallostrow : This piece from @tatianacirisano reads like a manifesto for our work in @unitedtalent IQ. “There's no such thing as an overnight career. You might shoot to fame, but if you don't properly build that fan base, you're not going to have anything in 10 years” https://www.billboard.com/... Tatiana Cirisano / @tatianacirisano : In my piece, I explored how new tech that allows artists to interact with superfans — and turn their data into dollars — promises to open long-term revenue streams, featuring insight from @SharaSenderoff, @TheZachKatz, @CEOketan + more: https://www.billboard.com/... @billboard : The business of fan clubs in the superfan era: How online fandoms and artists' followers are affecting release dates, tours, merch and more in the music business. https://www.billboard.com/... Aileen / @aileentotheleft : It's not enough to tell super fans what's happening, you have to bring them into the fold. Definitely something that's applicable around all entertainment brands centered around community. https://twitter.com/...