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Experts say Apple's App Tracking Transparency feature will damage Facebook's core business; the feature will limit Facebook's data collection from 85K+ iOS apps

New feature on iPhones will limit Facebook's ability to collect data from apps and prove that ads work

Wall Street Journal

Discussion

  • Vox Sara Morrison on x
    Why Facebook and Apple are fighting over your privacy
  • @padresj Fr. Robert R. Ballecer on x
    Early on I, like most of the tech press, framed privacy concerns of the Internet economy as “trading advertising for services.” I was slow to realize that our private info wasn't being used for advertising ... but as a way to SHAPE how we see the world. https://www.wsj.com/...
  • @counternotions Kontra on x
    If ISIS recruitment division had partnered with over 85,000 apps just on iOS to harvest user data would you raise an eyebrow? What if the world's biggest radicalization engine, Facebook, did that? Would they be standing up for small businesses? ↓ https://twitter.com/...
  • @mkarolian Matt Karolian on x
    This change will be the biggest stress test for facebook's business to date. Bigger than Cambridge analytica, bigger than misinformation. Facebook has not diversified their business at all, and apple is about to take aim at their Achilles heel. https://twitter.com/...
  • @thetweetofjohn John FitzGerald on x
    Facebook Inc. will suffer damage to its core business when Apple Inc. implements new privacy changes, advertising industry experts say, as it becomes harder for the social-media company to gather user data and prove that ads on its platform work. https://www.wsj.com/...
  • @edbott Ed Bott on x
    You really hate to see it. https://twitter.com/...
  • @hoofnagle Chris Hoofnagle on x
    WSJ: “Madan Bharadwaj, chief technology officer and co-founder of Measured, a marketing measurement company, estimates that Facebook will only be able to claim credit for about 50% of the sales it currently does, as a result of the change.” https://www.wsj.com/...?
  • @jason_kint Jason Kint on x
    This WSJ report is consistent with disclosures that have long appeared in Facebook's risks table and CFO started warning on pre-Covid last year. Improvements to user privacy are risks to FB's biz model. CA AG statement yesterday should also worry them. https://www.wsj.com/...
  • @byrontau Byron Tau on x
    85,000 iOS apps have secret Facebook tracking code in them that collect data on behalf of the company — even if users don't have any Facebook apps installed. Apple is banning this practice, in what could drastically reshape Facebook's core ad business. https://www.wsj.com/...
  • @jason_kint Jason Kint on x
    Bam. Thanks heavens for smart, independent press coverage of Facebook. This nails what all have been missing (except @CNBC - I saw you 🙏🏽 ). It's also why Sheryl Sandberg was doing off record calls yday. It's a BFD. I think 7% revenue hit is floor, this strikes core biz model. ht…