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TEXXR

Chronicles

The story behind the story

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Google announces it is shutting down internal development of Tilt Brush VR and is open sourcing it, a month after shutting down Poly, a 3D object library

As Facebook and Apple begin to fire up more projects in the AR/VR world, Google has spent the last year shutting down most of their existing projects in that space.

TechCrunch Lucas Matney

Context & Ripple Effects

Google’s exit from internally developed VR products has been building for years: it discontinued the Daydream View headset before open-sourcing Cardboard’s phone-based VR software, and an earlier high-end standalone headset effort was also shut down. Tilt Brush extends that pattern from VR viewing hardware and software to a creative tool.

The move follows the planned closure of Poly, Google’s AR/VR 3D-object library, removing another component of Google’s in-house AR/VR developer stack. Together, the decisions matter because they leave Google distributing code rather than operating key VR tools and services.

First-order effects

  • Google ends its internal Tilt Brush development while making the software’s code available for outside developers to use and modify.
  • Tilt Brush users and developers lose a Google-maintained product at the same time Poly is scheduled to leave Google’s AR/VR toolchain.

Second-order effects

  • Apple and Facebook, which are increasing AR/VR project activity, face a Google that is no longer advancing Tilt Brush as a proprietary creative-software offering.
  • Developers seeking both 3D assets and VR creation tools must replace the combination of Poly and Tilt Brush with alternatives or maintain open-source software themselves.

Third-order effects

  • Google’s repeated shutdown-and-open-source approach points to a narrower role in VR: preserving access to selected software without sustaining the products, hardware, or libraries around it.
  • If that pattern persists, AR/VR platform competition will increasingly be shaped by companies willing to maintain integrated tools and services, while abandoned code becomes a community-managed layer.

The trend: Google is retreating from operating an integrated VR stack and increasingly converting discontinued VR software into open-source projects.

Discussion

  • @tiltbrush Tilt Brush on x
    Tilt Brush is going open source! Head on over to our blog post to learn more! 🌇https://opensource.googleblog. com/ ...
  • @casandchary @casandchary on x
    Tilt Brush was one of the #VR apps that sold the medium to us, so it's sad to see Google move away from development. On the other side, @TomNeumannVR has already created a multiplayer prototype with the now open-sourced code: https://twitter.com/... 🙌 https://twitter.com/...
  • @mhdempsey Michael Dempsey on x
    RIP Tilt Brush - One of the earliest demos you would be excited for non-VR friends to experience. https://twitter.com/...
  • @andytouch Andy Touch on x
    Amazing news! Can't wait to dig in and see what useful info can be learnt. 😊 https://twitter.com/...
  • @sculptrvr Nathan Rowe on x
    This is amazing!! I hope some incredibly badass variations start popping up :-) https://twitter.com/...
  • @anshelsag Anshel Sag on x
    I honestly have a hard time understanding how @Google is just sitting there and watching @Microsoft @Facebook and @Apple build their respective #XR platforms while they have NONE. Like, they have legitimately failed the market and I believe it's continuing to hurt industry growth
  • @lazerwalker @lazerwalker on x
    It hurts to see another Google project I care about shut down, but open-sourcing this is a really nice gesture (I'm also not as surprised as I might be, given the death of both Google Poly and all of Google's public AR and VR projects) https://techcrunch.com/...
  • @izzzyparkinson Izzy Parkinson on x
    We had a really good run! https://twitter.com/...
  • @samnchiet Samperson on x
    If Google stabbed someone to death, the press release would be “Google Supports Organ Donation” https://twitter.com/...
  • @ladyespii @ladyespii on x
    i'm heartbroken that this means that Google's stepping away from developing Tilt Brush further, but i believe that if the present XR industry wants to survive/thrive it *needs* to get from under mega corporations. https://twitter.com/...
  • @michaelhazani Michael Hazani on x
    imo the real news is Tilt Brush is officially no longer supported or maintained by google. If you're going to sunset a popular product, open sourcing is the best way to do it. But it's *also* another line item in a trend that includes killing poly, blocks, Daydream, etc etc https…
  • @ibrews Alex Coulombe on x
    This is overall good news, but btwn this, closing Poly, & the death of Daydream, Expeditions (+other Cardboard-based initiatives), feels like Google is very much abandoning VR. Wonder if selling Owlchemy is next; that purchase came when Mirage Solo was teeing to compete w/ Quest.…
  • @maxweisel Max Weisel on x
    End of an era! Tilt Brush shaped so much of the VR ecosystem. Open sourcing the tool is such an incredible gift to the community. I hope this means it will live on forever :') https://twitter.com/...
  • @estellatse Estella Tse on x
    Tilt Brush is Open Source 😍🤩🤯🥳 😍😍 THANK YOU @phacktweets @PlanetTimmy @DoLowSupreme and everyone at the TB team who made this happen!!!! THANK YOU!! Next up: Hit me up if you need me for your TB software! Let's continue making the future of art + tech! https://twitter.com/...
  • @jessedamiani Jesse Damiani on x
    Google open sources Tilt Brush VR software as it shuts down internal development. As Facebook and Apple begin to fire up more projects in the AR/VR world, Google has spent the last year shutting down most of their existing projects in that space.... https://techcrunch.com/...