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Chronicles

The story behind the story

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Medium is acquiring Glose, a digital platform for buying, reading, and discussing books; Glose's 20 employees, most of whom are based in Paris, will join Medium

Glose's 20 employees, most of whom are based in Paris, will join Medium — Glose CEO will become VP books at Medium — Financial terms not disclosed via @kerrymflynn https://www.cnn.com/... Katherine Champagne / @keccers : 👀 could this light a fire under goodreads or does Amazon truly not give an f about that platform https://twitter.com/... @alex : re: the CNN piece on Medium, has any indie writer had M and Substack kinda bid for their custom? https://www.cnn.com/... @kerrymflynn : NEWS: @Medium is acquiring Glose, a digital platform for buying, reading and discussing books. I spoke with @ev and Glose CEO @NicoPrincen, who will now be vp of books at Medium, about the deal. I also chatted with @susanorlean about why she uses Medium https://www.cnn.com/... See also Mediagazer

CNN Kerry Flynn

Context & Ripple Effects

This deal fits a long-running pattern at Medium: small tuck-in acquisitions that add a capability rather than an audience, following the earlier buys of RSS infrastructure maker Superfeedr and rich-media platform Embedly. What is different here is ambition — books are a new surface for a company whose history, per the Nieman Lab timeline, has been one of repeated strategic resets.

The timing matters in hindsight: founder Ev Williams was still CEO when Glose joined, and he has since handed the company to Tony Stubblebine, who told Semafor Medium expected to turn a profit in 2024. The Glose team, retained intact with its CEO running books, is one of the few acquisitions from that era still visible in the structure.

First-order effects

  • Medium gains a working consumer product for buying, reading, and discussing books overnight, with Glose CEO Nico Princen installed as VP of books rather than absorbed anonymously.
  • Twenty employees, mostly in Paris, join Medium directly — a rare case of the acquirer keeping a European team whole instead of consolidating to US headquarters.

Second-order effects

  • Amazon's Goodreads, long criticized as neglected, faces its first well-funded challenger built specifically around social reading — the reaction captured in the CNN piece asks outright whether the deal lights a fire under it.
  • Indie writers gain a second negotiating counterweight to Substack, since a platform that can carry them from article to book weakens the newsletter model's hold on their distribution.

Third-order effects

  • If the pattern holds, writing platforms stop being article hosts and become full lifecycle publishers — drafting, audience-building, book sales, and reader community inside one subscription relationship.
  • Social reading splits from retail: if Goodreads stays static while Medium invests, the discussion layer of books may decouple from Amazon's storefront, forcing competitors to decide whether reading communities are a moat or a cost center.

The trend: Creator-writing platforms are expanding upstream from articles into books, turning reading communities and publishing into part of a single subscription stack.

Discussion

  • @caseynewton Casey Newton on x
    My main takeaway from this is that Substack is already distributing more money to writers after three years than Medium is after 9. https://www.cnn.com/...
  • @anildash Anil Dash on x
    This is nice to see compared to the newsletter platform that's explicitly courting P*rler's audience. https://www.cnn.com/...
  • @chronotope Aram Zucker-Scharff on x
    2 things: 1. This lede is a brutal burn of Medium lol, way to frame them as has-been. 2. 100% the opening salvo of an ad play. 1st you get the connection to books, then you get strong user preferences via well-defined book metadata, finally you use the user data to sell stuff. ht…
  • @drnovac Dragos Novac on x
    Medium acquired a French digital book platform, made their CEO VP Books. The French were backed by Kima, Expon and angels, raised about 3 mil https://www.cnn.com/...
  • @baekdal Thomas Baekdal on x
    Medium still seems to have no idea what it is. https://twitter.com/...
  • @henrikberggren Henrik on x
    I met with @ev to discuss @Readmill and how books/annotations could work with @medium back in 2013. Excited that they finally made an acquisition in the space! Congrats to team Glose! https://twitter.com/...
  • @thebolditalic @thebolditalic on x
    Proud to be owned by @Medium and excited to see this news. If you don't subscribe yet, it's only $5/month, y'all. You get your fav local pub (US!) + thousands of other pubs and content from writers around the world. https://twitter.com/...
  • @sandeeroston Sandee Roston on x
    With the integration of Glose, @Medium will have 1.5M books in its ecosystem https://twitter.com/...
  • @calexity Lex Roman on x
    .@Medium once asked me to put one of my blog posts in their publication. They pay me 8 cents for it every couple months no joke https://www.cnn.com/...
  • @mason Bryan Mason on x
    So excited to share the news of this big project I've been working on at Medium! A great collaboration! https://twitter.com/...
  • @doliver8 David Oliver on x
    unrelated, but glose sounds like a shorter “glenn close” https://twitter.com/...
  • @yambhands Yamini Bhandari on x
    So excited to finally announce a project we've been working on. @Medium has acquired @Glose and is expanding into books 📚 🎉 https://www.cnn.com/...
  • @martinsfp Martin Sfp Bryant on x
    Medium the Goodreads rival is a twist I didn't see coming. https://twitter.com/...
  • @alexislloyd Alexis Lloyd on x
    Exciting day at work today! “If I'm reading a book and some particular passage speaks to me, I can very seamlessly take that to my blog, maybe write about it, maybe have a discussion about it.” https://www.cnn.com/...
  • @whatthebit Stefan Constantine on x
    First there were tweets. Medium came and it was long tweets. Now there's books. https://twitter.com/...
  • @sarafischer Sara Fischer on x
    .@Medium is acquiring @Glose, a digital platform for books — Glose's 20 employees, most of whom are based in Paris, will join Medium — Glose CEO will become VP books at Medium — Financial terms not disclosed via @kerrymflynn https://www.cnn.com/...
  • @keccers Katherine Champagne on x
    👀 could this light a fire under goodreads or does Amazon truly not give an f about that platform https://twitter.com/...
  • @alex @alex on x
    re: the CNN piece on Medium, has any indie writer had M and Substack kinda bid for their custom? https://www.cnn.com/...
  • @kerrymflynn @kerrymflynn on x
    NEWS: @Medium is acquiring Glose, a digital platform for buying, reading and discussing books. I spoke with @ev and Glose CEO @NicoPrincen, who will now be vp of books at Medium, about the deal. I also chatted with @susanorlean about why she uses Medium https://www.cnn.com/...