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[Thread] A look back at the state of tech and mobile industries during the first iPhone keynote 14 years ago, the importance of which took years to sink in

Steven Sinofsky / @stevesi : Tweets: @stevesi , @cblatts , @danrose999 , @richminer , @stevesi , @ednutting , @raztweets , @ravithinkz , @kushaanshah , @grady_booch , @gassee , @ziiyuuaan , @tfadell , @anildash , @ramez , @waltmossberg , and @counternotions Tweets: Steven Sinofsky / @stevesi : @EdNutting I worked at Microsoft. I'm familiar with not inventing things. Innovation = Invention + Impact I come from the perspective that innovation is the hard part. That's what Apple did in this case. Chris Blattman / @cblatts : Great thread. I remember around 2010 I was redesigning my blog and the developer said β€œwe should really design for mobile reading” and my first reaction was β€œthat sounds bonkers”. As if people would really read stuff on their phones! https://twitter.com/... Dan Rose / @danrose999 : @stevesi @stevesi Great thread! I had a few meetings w/Jobs around this time. He admired Zuck/FB and took him/us under his wing. We had a partnership with Msft at the time as you'll recall, and I was struck by Jobs' hostility to you guys. He was surprisingly direct - β€œMsft is evil.” Why? Rich Miner / @richminer : @stevesi A great thread but I'll respectfully disagree with this one and I believe the market data proves that point. Also we announced and release our 3rd part dev tools, emulator and Android Market concept all before the app store. Steven Sinofsky / @stevesi : @richminer Obviously a fair view. It depends on what metric is used and how one measures ecosystem robustness and innovation. This is the kind of debate Windows v. Mac had for years as well so I can appreciate both perspectives and find both useful and valuable. Ed Nutting / @ednutting : @stevesi Now write the version of Apple's history that doesn't pretend they existed in some bubble of brilliance, by admitting many of the ideas originated elsewhere. Apple did/does a superb job of integration, but didn't invent or discover many of the things its biographers credit it for Raz / @raztweets : Amazing thread. A reminder that Apple were the greatest innovators of mobile devices before the rest even joined the scene. https://twitter.com/... Code-daata / @ravithinkz : Around that time Nokia was the BigTech. https://twitter.com/... Kushaan Shah / @kushaanshah : If you're a nerd about unraveling the history of product acceptance like I am, really enjoyable thread 🧡 https://twitter.com/... Grady Booch / @grady_booch : A fascinating thread into the past. https://twitter.com/... Jean-Louis Gasse / @gassee : Thanks to Steven @stevesi Sinofsky for remembering the 2007 iPhone launch. Taking our thoughts away from the insanely bad DC scene for a few moments. https://twitter.com/... @ziiyuuaan : @tfadell @stevesi I heard that there was indeed such a design. Is it true?@tfadell Tony Fadell / @tfadell : That was what the iPod+Phone felt like to dial a number not in your contacts when we prototyped it. We tried everything to make the click wheel work. It was clear to many of us it was a losing battle so it was one major reason behind the iPhone design - a touchscreen of course. https://twitter.com/... Anil Dash / @anildash : @stevesi Other interesting thing is they learned from the really poor Sony Ericsson iPod phone partnership. Justifiably forgotten, but I don't think iPhone v1 would have been as right without it. Ramez Naam / @ramez : Great thread. https://twitter.com/... Walt Mossberg / @waltmossberg : Typically fascinating @stevesi thread on what the tech world was like when the iPhone was unveiled on this date in 2007, and how it changed @Apple and the industry. πŸ‘‡πŸ‘‡πŸ‘‡ https://twitter.com/... Kontra / @counternotions : The Way We Were. Microsoft man remembers the unveiling of the iPhone 13 years ago. ↓ https://twitter.com/...

@stevesi Steven Sinofsky

Discussion

  • @stevesi Steven Sinofsky on x
    @EdNutting I worked at Microsoft. I'm familiar with not inventing things. Innovation = Invention + Impact I come from the perspective that innovation is the hard part. That's what Apple did in this case.
  • @cblatts Chris Blattman on x
    Great thread. I remember around 2010 I was redesigning my blog and the developer said β€œwe should really design for mobile reading” and my first reaction was β€œthat sounds bonkers”. As if people would really read stuff on their phones! https://twitter.com/...
  • @danrose999 Dan Rose on x
    @stevesi @stevesi Great thread! I had a few meetings w/Jobs around this time. He admired Zuck/FB and took him/us under his wing. We had a partnership with Msft at the time as you'll recall, and I was struck by Jobs' hostility to you guys. He was surprisingly direct - β€œMsft is evi…
  • @richminer Rich Miner on x
    @stevesi A great thread but I'll respectfully disagree with this one and I believe the market data proves that point. Also we announced and release our 3rd part dev tools, emulator and Android Market concept all before the app store.
  • @stevesi Steven Sinofsky on x
    @richminer Obviously a fair view. It depends on what metric is used and how one measures ecosystem robustness and innovation. This is the kind of debate Windows v. Mac had for years as well so I can appreciate both perspectives and find both useful and valuable.
  • @ednutting Ed Nutting on x
    @stevesi Now write the version of Apple's history that doesn't pretend they existed in some bubble of brilliance, by admitting many of the ideas originated elsewhere. Apple did/does a superb job of integration, but didn't invent or discover many of the things its biographers cred…
  • @raztweets Raz on x
    Amazing thread. A reminder that Apple were the greatest innovators of mobile devices before the rest even joined the scene. https://twitter.com/...
  • @ravithinkz Code-daata on x
    Around that time Nokia was the BigTech. https://twitter.com/...
  • @kushaanshah Kushaan Shah on x
    If you're a nerd about unraveling the history of product acceptance like I am, really enjoyable thread 🧡 https://twitter.com/...
  • @grady_booch Grady Booch on x
    A fascinating thread into the past. https://twitter.com/...
  • @gassee Jean-Louis Gasse on x
    Thanks to Steven @stevesi Sinofsky for remembering the 2007 iPhone launch. Taking our thoughts away from the insanely bad DC scene for a few moments. https://twitter.com/...
  • @ziiyuuaan @ziiyuuaan on x
    @tfadell @stevesi I heard that there was indeed such a design. Is it true?@tfadell
  • @tfadell Tony Fadell on x
    That was what the iPod+Phone felt like to dial a number not in your contacts when we prototyped it. We tried everything to make the click wheel work. It was clear to many of us it was a losing battle so it was one major reason behind the iPhone design - a touchscreen of course. h…
  • @anildash Anil Dash on x
    @stevesi Other interesting thing is they learned from the really poor Sony Ericsson iPod phone partnership. Justifiably forgotten, but I don't think iPhone v1 would have been as right without it.
  • @ramez Ramez Naam on x
    Great thread. https://twitter.com/...
  • @waltmossberg Walt Mossberg on x
    Typically fascinating @stevesi thread on what the tech world was like when the iPhone was unveiled on this date in 2007, and how it changed @Apple and the industry. πŸ‘‡πŸ‘‡πŸ‘‡ https://twitter.com/...
  • @counternotions Kontra on x
    The Way We Were. Microsoft man remembers the unveiling of the iPhone 13 years ago. ↓ https://twitter.com/...