Sources: AT&T couldn't get an HBO Max distribution deal for Amazon's Fire TV devices before WarnerMedia agreed to extend its contract for AWS services
Jessica Toonkel / The Information : Tweets: @matthewkeyslive , @whatsonhbomax , and @tzm_tmt See also Mediagazer Tweets: Matthew Keys / @matthewkeyslive : This is a terrific scoop by Jessica. My write-up on it tries to put it into context with some history of the negotiations & the deal (as well as a similar episode involving Roku)... https://thedesk.matthewkeys.net/ ... ...still, read her story and subscribe to @theinformation. It's worth it. https://twitter.com/... @whatsonhbomax : Amazing scoop by @jtoonkel on how @WarnerMedia won the Amazon deal to make HBO Max getting it's own app on Fire devices by extending the deal with Amazon's Web Services (AWS), A win for HBO Max and a huge loss for Amazon Prime store initiative. https://www.theinformation.com/ ... Tavish ZM / @tzm_tmt : “The Amazon-WarnerMedia deal wasn't just about HBO Max and cloud services. It also included an agreement by Amazon to offer Warner movies and TV shows for rental and sale” $T https://www.theinformation.com/ ... See also Mediagazer
This is a terrific scoop by Jessica. My write-up on it tries to put it into context with some history of the negotiations & the deal (as well as a similar episode involving Roku)... https://thedesk.matthewkeys.net/ ... ...still, read her story and subscribe to @theinformation. It…
Amazing scoop by @jtoonkel on how @WarnerMedia won the Amazon deal to make HBO Max getting it's own app on Fire devices by extending the deal with Amazon's Web Services (AWS), A win for HBO Max and a huge loss for Amazon Prime store initiative. https://www.theinformation.com/ ...
“The Amazon-WarnerMedia deal wasn't just about HBO Max and cloud services. It also included an agreement by Amazon to offer Warner movies and TV shows for rental and sale” $T https://www.theinformation.com/ ...
Remarkable little story on how these giant companies negotiate, and how much scale you need to have any leverage at all https://www.theinformation.com/ ...
Great scoop from @theinformation @jtoonkel on how @warnermedia was able to get @hbomax out of the prime channel store - a major blow to the prime channel initiative - but a win for AWS $T https://twitter.com/...
This is a sign of how distribution deals are encompassing other businesses. Another reason why scale is important. WarnerMedia Extended AWS Deal to Win Key HBO Max Concession https://thein.fo/... via @theinformation
WarnerMedia extended its contract with AWS to get HBO Max onto Amazon Fire TV, via @theinformation; now I want to know what Warner did to get on Roku https://www.theinformation.com/ ...