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Chronicles

The story behind the story

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Explaining its content moderation policy, Substack says it will “resist public pressure to suppress voices that loud objectors deem unacceptable”

Building a system that puts readers and writers in charge  —  As Substack grows, there is increasing interest in the stance we take on content moderation.

Substack Blog

Context & Ripple Effects

This policy statement is the opening move in a running argument over who moderates Substack. The company had already been pushed to disclose its Pro program lineup after criticism that it was subsidizing controversial writers, and the [[a:975411|Center for Countering Digital Hate later estimated at least $2.5M/year flowing from anti-vaccine posts]] — pressure this 'resist public pressure' stance was written to absorb.

First-order effects

  • Writers whose views get them deplatformed elsewhere gain an explicitly protected home, since Substack commits to removing content only under narrow categories rather than advertiser or activist campaigns.

Second-order effects

  • Watchdog groups like the Center for Countering Digital Hate shift tactics from demanding removals to documenting and publicizing what the platform hosts, attacking Substack's brand rather than its rules; rivals such as Twitter face the mirror-image critique when they tighten moderation, which is exactly the contrast Substack's founders later drew in criticizing Twitter's abrupt changes as proof writers need a free-speech-protecting platform.

Third-order effects

  • If the subscription-funded model holds, platform governance splits into two camps — ad-supported networks that moderate to protect advertiser relationships versus direct-payment platforms that moderate only enough to keep legal exposure down — making moderation policy itself a competitive differentiator rather than a compliance function.

The trend: Direct-to-reader payment platforms are replacing advertiser-driven moderation incentives with subscriber-driven ones, turning each platform's tolerance threshold into a market position.

Discussion

  • @nayafia Nadia on x
    Substack's grand federalist experiment: platforms should leave moderation up to communities, with a thin layer of global policy, rather than presuming a moral code that works for everyone. https://blog.substack.com/...
  • @jayrosen_nyu Jay Rosen on x
    Substack's view of content moderation is intelligent and persuasive— to me. Worth reading. One thing I didn't like: the use of the “there are those who say...” device. Better to quote real people and argue with their stated views. And links to them. https://blog.substack.com/...
  • @evelyndouek Evelyn Douek on x
    “As Substack grows, there is increasing interest in the stance we take on content moderation.” You don't say! https://blog.substack.com/...
  • @wexler Nu Wexler on x
    Everyone says they don't need to moderate content until 35 reporters and 8 Congressional letters hit their inbox. https://blog.substack.com/...
  • @hotlinejosh Josh Kraushaar on x
    “When engagement is the holy metric, trustworthiness doesn't matter. What matters more than anything else is whether or not the user is stirred. The content and behaviors that keep people coming back - the rage-clicks - help sustain giant businesses.” https://blog.substack.com/..…
  • @senatorshoshana @senatorshoshana on x
    YOU MEAN ALLOWING PLATFORMS TO MODERATE AS THEY SEE FIT WORKS AND PROVIDES DIFFERENT MODELS??? https://twitter.com/...
  • @stephenfhayes Stephen Hayes on x
    This is very good. https://blog.substack.com/...
  • @kantrowitz Alex Kantrowitz on x
    I asked Substack to talk about this. Guess they're going with the Coinbase approach. https://blog.substack.com/...
  • @nic__carter Nic Carter on x
    One of the most compelling visions for online moderation I've seen in some time. I am convinced this model will gain market share to the detriment of the global ToS model https://blog.substack.com/...
  • @jessesingal Jesse Singal on x
    1/ Substack has laid down a liberal stance on open discourse and moderation that is likely to get the site in trouble with many progresive journalists, but which is (in my view) broadly popular across the (normie) political spectrum — and very pro-writer. https://blog.substack.co…
  • @carnage4life Dare Obasanjo on x
    Substack lays out it's position on moderation and what's interesting is what it doesn't say. A position on moderation is “we'll ban Nazis”. This post argues since they aren't advertising based & people choose to subscribe, their moderation bar's lower. https://blog.substack.com/.…
  • @wesleylowery Wesley on x
    this seems reasonable and also goes to lengths to highlight how substack is different than say...a newspaper op-ed page. No content is pushed and spread to readers/exalted by appearing on the platform. Readers directly fund the voices they find valuable https://blog.substack.com/…
  • @justin_hart Justin Hart on x
    Tremendous statement by Substack here in favor of free speech. Kudos. https://blog.substack.com/...
  • @jaycaruso Jay Caruso on x
    This is encouraging and I hope it holds. Substack is going to face tremendous pressure from the cancel crowd as more people utilize the service. *** Substack's view of content moderation https://blog.substack.com/...
  • @hunterwalk @hunterwalk on x
    “Many Silicon Valley technology companies strive to make their platforms apolitical, but we think such a goal is impossible to achieve.” @SubstackInc outlines their philosophy & approach to content moderation https://blog.substack.com/...
  • @chupchap NTB on x
    What will Substack do when someone violates the guidelines? This whole piece lacks nuance and my only takeaway was “we will see when it happens lest it affect our growth” https://twitter.com/...
  • @rjcc Richard Lawler on x
    actually, it's brave to give phrenologists a platform in order to make money https://twitter.com/...
  • @timmarchman Tim Marchman on x
    Lot of dost protest too muching going here on for an email service tied to a payment service https://blog.substack.com/...
  • @mantzarlis Alexios on x
    It is almost 2021 and platforms are still using “arbiters of the truth” as the convenient extreme to define oneself as opposed to — From Substack's view of content moderation, h/t @evelyndouek https://blog.substack.com/... https://twitter.com/...
  • @anildash Anil Dash on x
    This is pretty well done, but it doesn't describe the criteria by which they choose which writers they'll subsidize to move to the platform. That's the analogy to the algorithms they rightfully criticize on other platforms, and matters because they've been courting faux-martyrs. …
  • @taylorlorenz Taylor Lorenz on x
    “A lot of people suppose that we started Substack to be the next big thing in journalism. But what we're actually trying to do is subvert the power of the attention economy. We want people, not engagement-motivated platforms, to ultimately be in control.” https://blog.substack.co…
  • @cathyreisenwitz Cathy Reisenwitz on x
    I'm sorry but platforms don't get to enjoy “free speech defender” status if they're going to censor content they deem “pornographic.” https://blog.substack.com/...
  • @niubi Bill Bishop on x
    Substack's view of content moderation https://blog.substack.com/... “A lot of people suppose that we started Substack to be the next big thing in journalism. But what we're actually trying to do is subvert the power of the attention economy.”
  • @johnghendy John Hendrickson on x
    This is impressive, though you'll also notice that the words “liability,” “legal,” “lawsuit,” and “sue” appear nowhere in the post. https://blog.substack.com/... https://twitter.com/...
  • @substackinc Substack on x
    Here are a few principles guiding our views on content moderation. https://blog.substack.com/...
  • @ericnewcomer Eric Newcomer on x
    this strikes a good tone @SubstackInc https://blog.substack.com/...
  • @zaidjilani Zaid Jilani on x
    Substack will not censor writers based on political belief, and really, why should they? Censorship is not deciding what you personally read, you always have that power, censorship is deciding what other people can read. https://blog.substack.com/...