Analysis: of the 60 biggest brands that paused Facebook ads in 2020, only ~10 continue to do so, and some of those have kept spending using other Facebook tools
This past summer, dozens of major brands pulled their ad dollars from Facebook in a protest of the company's handling of the hate speech and disinformation. Tweets: @hkanji , @jason_kint , @wooky2000 , @oliverdarcy , and @swodinsky Tweets: Hussein Kanji / @hkanji : The end of the boycott that—when you look a little closer—was never really much of a boycott to begin with https://gizmodo.com/... Jason Kint / @jason_kint : Worth noting this assessment happened prior to most advertisers reading AG lawsuit with allegations based on evidence Facebook colluded and rigged bids with Google. Oddly I don't believe @ReliableSources has even covered this. WSJ got unsealed copies tonight. https://twitter.com/... Wook Chung / @wooky2000 : It's quite simple. Facebook doesn't need brands as much as brands need Facebook. No network delivers a more stable and expansive RF curve than Facebook. Not TV. Not YouTube. #advertising #adtech https://gizmodo.com/... Oliver Darcy / @oliverdarcy : “In the aftermath of the fire and fury that accompanied the initial boycott, we've been seeing a steady trickle of advertisers slowly putting their dollars back into Facebook's wallet.” https://gizmodo.com/... Shoshana Wodinsky / @swodinsky : looking at the unilever/fb news from last week, i figured it was worth writing abt how the fb boycotts started with good intentions....... only to end up as the grossest branded campaign of 2020 https://gizmodo.com/... Expand More For Next Unexpand More For Next