A look at NYT's first-party data program for direct-sold ads that uses its own data and data science techniques, which it says has performed well competitively
Pranay Prabhat / NYT Open : Tweets: @nytopen Tweets: @nytopen : This year, we launched an advertising data program for our direct-sold ads business that uses our own data and data science techniques. Here's how we built it. https://open.nytimes.com/...