Behind the rise of Japan's “poikatsu” influencers, who share tips on maximizing loyalty points, driven by generous rewards programs by apps like Line Pay
and it's working. Great piece by @decka227 and @KantaroKomiya on the rise of Japan's point influencers https://restofworld.org/... Louise Matsakis / @lmatsakis : Japan is stubbornly addicted to using cash. To attract new users, payment companies began offering generous rewards programs. A subculture of “point influencers,” soon emerged. As a big fan of coupon TikTok, this is right up my alley https://restofworld.org/...
Meet the “poikatsu” influencers, Japan's rewards-points fanatics spending loyalty rewards on everything from utility bills and vacations to the occasional trip to the salon By @decka227 and @KantaroKomiya https://restofworld.org/...
Japanese fintech companies are trying to change the habits of a cash-obsessed society by introducing an addictive, gamified loyalty-rewards system — and it's working. Great piece by @decka227 and @KantaroKomiya on the rise of Japan's point influencers https://restofworld.org/...
Japan is stubbornly addicted to using cash. To attract new users, payment companies began offering generous rewards programs. A subculture of “point influencers,” soon emerged. As a big fan of coupon TikTok, this is right up my alley https://restofworld.org/...