A look at Facebook's plans to monetize WhatsApp, which makes virtually no money at present, by facilitating business transactions, a shift away from ads
“Facebook chose to buy an emerging threat rather than compete,” the FTC says of FB's $19 billion WhatsApp acquisition. It's a good time to read up on WhatsApp, and Facebook's vision to turn it into a payments and commerce powerhouse 👇 https://www.bloomberg.com/... https://twitter…
@kurtwagner8
Kurt Wagner on x
WhatsApp boss Will Cathcart says private messaging has grown so much in recent years it basically replaced actual talking in a lot of instances. Here's an embarrassing story he tells to get the point across... https://twitter.com/...
@ripplo
Rich Opara on x
“Instagram and Facebook are the storefront,” says @WhatsApp Chief Operating Officer Matt Idema. “WhatsApp is the cash register.” https://www.bloomberg.com/...
@secretcapital_
@secretcapital_ on x
Great deep-dive into the potential of Whatsapp for Facebook includes: monetization potential, how it fits into consumers' purchasing decisions, payments integration, simularities with Wechat https://www.bloomberg.com/...
@tweetinjules
Julie Inman Grant on x
Commercial incentive to move to E2EE? “For Facebook, a company that makes 99% of its revenue from advertising, @WhatsApp presents a chance to diversify its business and protect itself from erosion in enthusiasm for its core social networking apps...WhatsApp is the cash register.”…