Swedish startup GetAccept, whose B2B sales software helps companies close deals remotely, has raised $20M Series B led by Bessemer Venture Partners
founded in 2015 by Swedish entrepreneurs Samir Smajic, Mathias Thulin, Jonas Blanck, and Carl Carell—is on a mission to radically change the way the SMB runs sales. https://www.forbes.com/... https://twitter.com/... @crunchbasenews : Palo Alto-based GetAccept, a sales enablement platform for small and mid-sized businesses, has raised a Series B round of $20 million. https://news.crunchbase.com/ ... https://twitter.com/...
Context & Ripple Effects
GetAccept's round lands at the end of a year when Bessemer was aggressively seeding the same territory: just six weeks earlier it led Salto's $27M Series A for SaaS automation, and the firm had been scaling its funds toward early-stage bets. The Swedish founding team's move under a Palo Alto banner fits an older pattern — Sweden's KRY raised its own €20M Accel-led Series A years ago while building remote-first software.
The buyer is also familiar ground: SMB-focused SaaS has been drawing ever-larger checks, from Groove's $45M Series B for SMB customer service to ActiveCampaign's $240M raise for marketing and CRM automation. GetAccept is applying that playbook to the last step of the funnel — closing deals remotely — for small and mid-sized businesses.
First-order effects
- GetAccept gets growth capital to push its sales enablement platform deeper into the SMB market, where its stated mission is changing how small companies run sales.
- Bessemer adds a second 2020 SaaS investment alongside Salto, concentrating its portfolio on tools that automate how businesses operate their software stacks.
Second-order effects
- Funded rivals in adjacent SMB workflow software — Groove in support, ActiveCampaign in marketing and CRM — face a competitor now capitalized to bundle deal-closing into a wider sales suite.
- For Swedish SaaS founders, a US-led Series B with a Palo Alto base demonstrates the route from Nordic seed to American growth capital, pressuring peers to follow rather than stay regional.
Third-order effects
- If SMB software buyers keep consolidating vendors, the standalone point tools for each stage of the sales process get absorbed into fewer suites, reshaping the category around whoever owns the full workflow.
- European-origin startups incorporating in the US to raise US institutional money could become the default path for Nordic enterprise-software teams, shifting where those companies' value accrues.
The trend: US growth capital is consolidating around SMB-focused SaaS platforms that automate the entire business workflow, with European founding teams increasingly raising those rounds through US bases.