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Nvidia's GeForce Now cloud gaming service launches in beta on iOS as a web app, bypassing Apple's App Store and letting iOS users play Fortnite

Nvidia joins Microsoft in bypassing Apple's App Store  —  Nvidia is joining its fellow cloud gaming providers in choosing to bypass Apple's App Store …

The Verge Nick Statt

Context & Ripple Effects

After [[a:959749|sources reported that Fortnite could return to iOS through a Safari-based version of GeForce Now]], Nvidia has shipped exactly that: an iOS beta running as a web app, with no App Store listing required. The move puts Nvidia alongside Microsoft among cloud gaming providers choosing the browser over Apple's storefront, and extends a service Nvidia had already run as a beta on Mac and Windows since 2018.

First-order effects

  • iPhone and iPad users can play Fortnite again through Safari without going through Apple's App Store, restoring access on the platform where the game had been unavailable.
  • Apple loses its gatekeeping position — and any associated commission — over how iOS users reach Nvidia's streaming catalog, since the web app sits outside App Store review and payment rules.

Second-order effects

  • Microsoft and other cloud gaming rivals face validation of the same bypass strategy, making the browser rather than the App Store the default distribution path for game streaming on iOS.
  • Epic gains a route back to its largest mobile audience without resolving its standoff with Apple directly, weakening Apple's leverage in disputes with developers who can now ship around the storefront.

Third-order effects

  • If browser-based streaming holds up technically, app store control over high-bandwidth games erodes structurally: platforms compete on hardware and OS quality rather than distribution tolls, and regulators scrutinizing App Store rules gain a working proof that alternatives exist.
  • The pattern points toward cloud services becoming the neutral layer across iOS, Android, and desktop — a shift already visible when Fortnite's return expanded from iPadOS to Android browsers in the 2022 closed beta.

The trend: Cloud gaming providers are routing around mobile app stores via the browser, turning Apple's walled garden into a pass-through for streamed catalogs.

Discussion

  • @pat_scamander @pat_scamander on x
    [BREAKING] According to NVIDIA GeForceNow's head Phil Eisler, Fortnite's launch on the streaming platform *WILL* include a touch input version of Fortnite for iOS. This is HUGE news for Fortnite Mobile's touch input players. Their exile shall soon be over! #FortniteMobile https:/…
  • @skylleddev Kyle Bradshaw on x
    Announcements like these show me that Amazon and Nvidia absolutely consider Google Stadia to be a threat. Nvidia isn't launching iOS support on Stadia's one-year anniversary 𝑐𝑜𝑖𝑛 𝑐𝑖𝑑𝑒 𝑛𝑡𝑎𝑙 𝑙𝑦. https://twitter.com/...
  • @imgoldenyt Golden on x
    geforce now will most likely be coming to iOS with touch compatibility, meaning around next month we will be able to play Fortnite on iOS using the touch controls mobile players are used to. https://twitter.com/...
  • @cjgrannell Chris Grannell on x
    GeForce Now on iOS is a nice little look into how Xbox xCloud will work via a webapp to bypass the App Store.
  • @piershr Piers Harding-Rolls on x
    Nvidia has already testing its WebRTC browser streaming in Chrome and is now ready to extend this to iOS devices. Amazon is following a similar approach for its cloud gaming service Luna with its Progressive Web App (PWA) implementation, MS also working on this approach 2/
  • @slightlylate Alex Russell on x
    I'm delighted to see more PWAs validating the web can support challenging workloads, but we should never forget that iOS PWAs lack features — including notifications — because of Apple's anti-web policies. Hotel Cupertino's walls are claustrophobic: https://www.theverge.com/...
  • @lbpheretic Sir Plew on x
    Stadia will do the same thing, as will Amazon's streaming game service, so I would not call it a bypass. Apple is obviously letting it happen. We have to see where it goes. https://twitter.com/...
  • @imgoldenyt Golden on x
    this explains why yesterday epic added the iOS game engine back into the code for PC, they are doing this so we will be able to play with touch controls on geforce. huge W for the mobile community
  • @vicious696 Parris on x
    Nvidia GeForce Now is now on iOS via the Safari browser (beta) My iPad is cheering! https://play.geforcenow.com/ https://twitter.com/...
  • @starfire2258 Sean Hollister on x
    Oh, but Google isn't the only one skirting Apple's rules to bring cloud gaming to the iPhone. Like Amazon's Luna and the upcoming Stadia web app, Nvidia's GeForce Now is also launching an iOS web app today. https://www.theverge.com/...
  • @nickstatt Nick Statt on x
    Epic and Nvidia say Fortnite is not available on iOS today at launch because both complies are working on a mobile-first version for GeForce Now that will have compared touch controls to the native app version. So it's coming at a later date. https://www.theverge.com/...
  • @nickstatt Nick Statt on x
    The first of the big cloud gaming providers to bypass Apple's App Store restrictions is Nvidia, which is launching GeForce Now in beta as a WebRTC app on mobile Safari. https://twitter.com/...
  • @tomwarren Tom Warren on x
    Nvidia is launching GeForce Now on iOS today as a web app. It's bypassing Apple's stupid App Store restrictions to bring cloud gaming to iOS users https://www.theverge.com/... https://twitter.com/...