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Chronicles

The story behind the story

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YouTube says channels of all sizes may now see ads on them, though only creators big enough to qualify for its Partner Program will be paid any ad revenue

The company is rolling it out on a ‘limited number of videos’  —  Starting today, YouTube will begin running ads on some creators' videos …

The Verge Julia Alexander

Discussion

  • @glenngabe Glenn Gabe on x
    Wow... and as you can guess, it's not going over well -> YouTube will now run ads on some creator videos, but it won't give them any of the revenue because they're not big enough to be enrolled in its Partner Program https://www.theverge.com/... https://twitter.com/...
  • @techbizshea @techbizshea on x
    @Techmeme @loudmouthjulia Let's be clear... this is greedy. YouTube pulled the reports and saw the millions of creators not part of their program and said we need that money.
  • @drmistercody Cody Johnston on x
    YouTube now quietly running ads on smaller channels and giving them nothing for it. For some reason I'm reminded of Google's old motto, “Don't be evil.” Disgusting, embarrassing stuff. https://twitter.com/...
  • @jefftutorials Jeff on x
    This is good news all around. The main takeaway here is YouTube's ad business is doing so well that they are able to run ads on videos for channels that aren't part of the YouTube Partner Program. 2020 has been a solid year for YouTube in general. Ad sales have been great. https:…
  • @db Himbo Depot on x
    It's really not that hard to give people a cut of an ad regardless of their channel size. They just don't care. https://twitter.com/...
  • @gaywonk Carlos Maza on x
    YouTube just announced that it will run ads even on non-Partner videos, and will not give creators a cut of the revenue. YouTube is a profoundly exploitative operation that needs to be broken up or unionized. https://twitter.com/... https://twitter.com/...
  • @gabriel_prevost GG Gabriel Gaming on x
    Youtube to smaller creators: you don't make enough money to be paid but we think it's enough for us to keep it https://twitter.com/...
  • @terencehuynh @terencehuynh on x
    Oh hey @Youtube, this is a terrible idea. If we're not getting a cut of the ad rev, then don't put your advertising on the video. Simple. https://twitter.com/...
  • @the1janitor @the1janitor on x
    YouTube making that full heel turn lmao https://twitter.com/...