Startups creating new markets play on “hard mode”, unlike Facebook, which played on “easy”, as its core product was digitizing preexisting offline relationships
Ben Thompson / Stratechery : Tweets: @carnage4life , @carnage4life , and @benthompson Tweets: Dare Obasanjo / @carnage4life : Good hook for an AirBnB IPO story but fundamentally disagree that building Google was playing on Easy Mode since there is an infinite supply of web pages while AirBnB was Hard Mode because they had to digitize trust & change user behavior. Both were hard. https://t.co/zUepjauPWv Dare Obasanjo / @carnage4life : This article seems like classic survivorship bias by arguing thar success of Booking, Facebook & Google was inevitable. It also undervalues their skill at building software but considers product design, logistics & community building of AirBnB and Doordash to what's truly hard. Ben Thompson / @benthompson : @Carnage4Life I meant to imply hard v harder (thus the opener) but I was perhaps too flippant in my language