A look at the “fin-influencer” boom, as digital banks and fintech startups increasingly experiment with influencer marketing
Isabel Woodford / Sifted : Tweets: @rossdawson Tweets: Ross Dawson / @rossdawson : There is a new trend of “fin-influencers” - upstart digital banks paying social media influencers to promote them. It can help to acquire customers, and distinguishes the startups from incumbent banks, but the cost of acquisition is high... https://sifted.eu/...