Sources: Comcast and Walmart to develop and distribute smart TVs together; TVs will run Comcast software and Walmart will promote them with a revenue split
Under the terms being discussed, the retail giant would promote TV sets running Comcast software and receive share of recurring revenue
Wall Street Journal
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Discussion
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@tsoh_investing
@tsoh_investing
on x
“Under the terms the companies are discussing, retail giant Walmart would promote TV sets running Comcast software, and would get a share of recurring revenue from Comcast in return, the people said.” https://www.wsj.com/...
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@tkgore
T.K. Gore
on x
Strategy would enable Comcast to market to consumers nationwide (not regionally) + promote its new streaming service, Peacock, front and center in smart TVs. (@Lilliannnn @patiencehaggin @WSJ) https://www.wsj.com/...
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@great_katzby
Brandon Katz
on x
That's one reason why this deal is so interesting. Deep competition w/ Apple TV, Fire, Roku. But would take Comcast global and give a huge boost to Peacock. https://www.wsj.com/...
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@wsjbusiness
@wsjbusiness
on x
With a potential deal to develop smart TVs with Walmart, cable giant Comcast is looking to become a dominant hub for streaming apps, not just TV channels. https://www.wsj.com/...