Odaseva, a France-based data protection services provider for large-scale Salesforce customers, raises $25M Series B led by Eight Roads Ventures
Annie Musgrove / Tech.eu :
Context & Ripple Effects
Odaseva's $25M Series B lands in a Salesforce-adjacent data market that was about to get crowded and expensive. Within months, BigID hit a $1B+ valuation on a $70M Series D co-led by Salesforce Ventures, and by mid-2021 OwnBackup raised a $240M Series E at a $3.35B valuation for backup and recovery across cloud providers including Salesforce.
The round also fits Salesforce Ventures' broader habit of funding tooling around its own platform — the firm had already backed Privitar's privacy-analytics Series A in 2017 and would later back DevOps player Copado. Eight Roads leading Odaseva's B puts independent capital behind the same thesis before the category's valuations repriced.
First-order effects
- Odaseva gains the capital to scale data protection for large-scale Salesforce customers, where its direct rival OwnBackup was already raising at far larger rounds.
- Eight Roads Ventures takes a lead position in Salesforce-ecosystem data infrastructure ahead of the category's 2021 funding surge.
Second-order effects
- OwnBackup's $3.35B valuation forces Odaseva to convert this Series B into growth quickly or risk being out-scaled in the same buyer base.
- Salesforce's dual role — platform owner and investor in data-tooling vendors like BigID and Copado — shapes which protection providers get distribution versus which compete against the platform's gravity.
Third-order effects
- If the funding pattern holds, CRM data protection consolidates into a standalone vendor category with unicorn-tier valuations rather than remaining a feature of the platform itself.
- Enterprise buyers begin treating Salesforce data security, backup, and compliance as a distinct budget line, giving rise to a multi-vendor ecosystem priced independently of Salesforce's own contracts.
The trend: Data protection and management tooling built on top of Salesforce is scaling from niche startups into a heavily capitalized standalone vendor category.