Spotify debuts its first daily morning show, The Get Up, a combination of pre-recorded news, pop culture, and personalized music, available as a playlist
Spotify's streaming music service is starting to resemble terrestrial radio with today's launch of the company's first daily morning show, “The Get Up.”
Context & Ripple Effects
The Get Up is the endpoint of a line Spotify has been running since 2019, when Your Daily Drive first mixed music with short news clips from outlets like WSJ, NPR, and Public Radio International, followed months later by Your Daily Podcasts as a personalized discovery playlist. Each step has moved Spotify closer to replicating radio's structure inside its own format.
What changes now is commitment: rather than another personalized feed, this is a scheduled, daily, hosted show — morning drive time rebuilt as a playlist — extending the daypart logic that daylist already applies across the rest of the listening day.
First-order effects
- Spotify gains a daily-habit anchor product aimed at the morning commute, giving listeners a reason to open the app at a fixed time instead of on demand.
- News and pop-culture producers whose segments can be slotted into the show get a recurring streaming distribution window alongside music, the same model Your Daily Drive established for WSJ, NPR, and PRI clips.
Second-order effects
- Terrestrial radio's morning-show franchise now competes against a free, personalized alternative inside an app many commuters already have open, pressuring stations' local-advertising pitch.
- Rival streamers face pressure to staff their own dayparted programming, since a scheduled show differentiates on editorial voice in a way pure algorithmic playlists cannot.
Third-order effects
- If the pattern holds, streaming platforms absorb radio's core function — scheduling and hosting around the listener's day — leaving traditional broadcasters competing on live locality while platforms own the personalized version of every daypart.
The trend: Streaming services are reconstructing terrestrial radio's dayparted schedule as personalized playlists, with Spotify's playlist-first experiments setting the template.