Sources: Quibi decided to shut down and return $350M to investors rather than try and prolong the life of the company through another big investment
Quibi Holdings LLC is shutting itself down, according to people familiar with the matter, a crash landing for a once-highflying entertainment startup …
Wall Street Journal Benjamin Mullin
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Discussion
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@benmullin
Ben Mullin
on x
It's official: Jeffrey Katzenberg is calling investors to tell them he's shutting the company down, sources tell @JBFlint and I: https://www.wsj.com/... https://twitter.com/...
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@tonyromm
Tony Romm
on x
RIP Quibi, 2020-2020 A company committed to keeping things short, in a quite literal sense. https://www.wsj.com/...
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@loudmouthjulia
Julia Alexander
on x
“Quibi is not succeeding. Likely for one of two reasons: because the idea itself wasn't strong enough to justify a standalone streaming service or because of our timing. Unfortunately, we will never know...” Katz and Whitman open letter re: Quibi. https://quibi-hq.medium.com/ ...
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@joshconstine
Josh Constine -SignalFire
on x
Quibi is shutting down — a $1.75B crash due to 4 problems I listed upon launch: -Stodgy Hollywood directors instead of mobile-native creators -No screenshots = No memes -Slow content + weak discovery = no attention -No social or 2nd-screen features https://techcrunch.com/...
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@pkafka
Peter Kafka
on x
Thing to underscore: The big media companies that put $ into Quibi didn't put much $ into Quibi at all - $10mm here, another $25mm here. And they got paid at least that to make shows for Quibi, so it's all groovy.
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@benmullin
Ben Mullin
on x
Scoop: Quibi has hired a restructuring firm that presented a range of recommendations to the board, including shutting down: https://www.wsj.com/...
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@pierce
David Pierce
on x
This is ... an incredibly sad letter. So many things like this are like “failure is the great teacher” and “remember when Michael Jordan got cut from the team” but this just says, we failed and it sucks. Kinda gutting to read https://twitter.com/...
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@levelsio
@levelsio
on x
Imagine burning $2 billion dollars of VC funding in 6 months That's $10 million per day $455,000 per hour $7,589 per minute $126 per second https://www.wsj.com/...
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@alexfilho
Filho
on x
I worked on a couple shows that were being pitched for this hellhole of an app. Fucking nightmare the entire process internally and externally. https://twitter.com/...
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@newley
Newley Purnell
on x
During a video call with employees, an emotional Mr. Katzenberg suggested Quibi staffers listen to the song “Get Back Up Again,” sung by actress Anna Kendrick in the animated film “Trolls,” to buoy their spirits, according to people familiar with the call https://www.wsj.com/...
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@gointothestory
Scott Myers
on x
Imagine how many indie films this could have funded. https://twitter.com/...
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@pkafka
Peter Kafka
on x
For the record, Katzenberg still thinks launching during a pandemic was bad for Quibi. But also allows that maybe “the idea itself wasn't strong enough to justify a standalone streaming service.” https://twitter.com/...
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@davidsacks
David Sacks
on x
Quibbi was a valiant try, but it will go down as a reminder that you can't brute force the process of finding product-market fit. A startup that hasn't launched yet is a seed-stage company, with seed-stage risk, even if raises $2B. You can't skip steps.
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@pt
Parker
on x
People root against dumb-but-harmless startup ideas & get *so* upset at expensive craters. The vibe I get is cynics feel this is money out of their pockets. It's good people fund dumb ideas. Grow the pie by being supportive. Here's to your courage, money-burners 🥂! Respect.