Zoom says its OnZoom paid events platform and marketplace is now generally available and launches Zapps, letting third parties integrate with its main app
Frederic Lardinois / TechCrunch :
TechCrunch Frederic Lardinois
Context & Ripple Effects
This announcement is the moment Zoom stops being just a meeting utility and starts acting like a platform: OnZoom going generally available gives hosts a paid-events marketplace, while Zapps opens the main client to third-party code for the first time. The follow-on coverage shows Zoom treating it as the foundation of an ecosystem rather than a one-off feature.
First-order effects
- Third-party developers gain in-meeting distribution inside Zoom's main app via Zapps, and event organizers can now sell tickets through the OnZoom marketplace rather than routing payments elsewhere.
Second-order effects
- Zoom doubles down on the developer channel it just opened: within months it ships an SDK and central developer portal for embedding Zoom video in other apps, then launches a $100M fund investing $250K–$2.5M in startups built on its toolkits to seed supply for the new marketplace.
Third-order effects
- OnZoom becomes the base layer for enterprise-grade virtual events — Zoom's later Zoom Events service is explicitly built on the OnZoom marketplace, and by mid-2021 [[a:968712|Zoom Apps reaches general availability with 50 launch apps including Asana and Dropbox Spaces]] — pointing toward conferencing revenue shifting from seats per user to transactions and app distribution.
The trend: Video conferencing is platformizing: the meeting window is becoming an app-distribution surface where monetization moves beyond subscriptions toward events, transactions, and third-party integrations.
Related: Workflow-native monetization · Prediction-market platformization · OnZoom · Zapps · Zoom Apps and Zoom Events reach general availability · Zoom announces developer SDK and portal
Related Coverage
- View article Computerworld
- Introducing Zapps, Bringing Best-of-Breed Apps Into the Zoom Experience Zoom Blog · Ross Mayfield
- Zoom to cash in on pandemic success with apps and events Financial Times · Richard Waters
- Zoom end-to-end encryption is finally rolling out next week Android Authority · Andy Walker
- Zoom announces end-to-end encryption, customizable SDKs and more at Zoomtopia TechRepublic · Teena Maddox
- View article VentureBeat
- Zoom finally catches up with Microsoft Teams with new native app integrations TechRadar · Joel Khalili
- Introducing OnZoom: A Marketplace for Immersive Experiences Zoom Blog · Aleks Swerdlow
- Zoom launches OnZoom marketplace alongside new features SlashGear · JC Torres
- Zoom will start letting people host online events with paid admission CNBC · Jordan Novet
- Zoom launches Zapps, OnZoom as it builds out its ecosystem for developers, content creators ZDNet · Larry Dignan
- Zoom is releasing a new tool to let paid users charge for admission to online events like conferences or fitness classes Business Insider · Paayal Zaveri
- Bring Zoom Into Your Apps With Our Customizable SDK Zoom Blog · Benjamin Dean
- Zoom Just Royally Screwed Every Event Platform Out There Forbes · Paul Armstrong
- Zoom Rolling Out End-to-End Encryption Offering Zoom Blog · Max Krohn
- Zoom to start first phase of E2E encryption rollout next week TechCrunch · Natasha Lomas
- Zoom Announces Technical Preview of End-to-End Encryption SecurityWeek · Ionut Arghire
- All Zoom users get end-to-end encryption (E2EE) option next week Help Net Security · Zeljka Zorz
- Zoom to roll out end-to-end encrypted (E2EE) calls ZDNet · Catalin Cimpanu
- Zoom Adds Ability To Open Apps Like Dropbox And Slack, Event-Hosting Tools As Part Of Push Beyond Video Meetings Forbes · Alex Konrad
- Zoom to offer end-to-end encryption from next week TechRadar · Balakumar K
- Zoom is getting end-to-end encryption next week — but you'll have to turn it on manually The Next Web · Ivan Mehta
- Zoom is finally rolling out its end-to-end encryption feature SlashGear · Brittany A. Roston
- Zoom End-to-End Encryption Rolling Out Next Week IT Management · Matt Milano
- End-to-end encryption coming to Zoom next week Neowin · Paul Hill
- Zoom to roll out end-to-end encryption for video conferences next week XDA Developers · Brandon Russell
- Zoom is releasing end-to-end encryption in ‘Phase 1’ preview SiliconANGLE · Maria Deutscher
- Zoom finally rolls out end-to-end encryption, but you have to enable it Mashable · Jack Morse
- Zoom rolls out end-to-end encryption (E2EE) next week BleepingComputer · Sergiu Gatlan
- Zoom Is Adding End-To-End Encryption to Your Endless Meetings Gizmodo · John Biggs
- Zoom to roll out end-to-end encryption for free users next week CNET · Rae Hodge
- Zoom to begin end-to-end encryption rollout with monthlong preview CyberScoop · Tim Starks
Discussion
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@levie
Aaron Levie
on x
Excited to be partnering with Zoom to integrate Box with their new platform. As business has shifted to video, Zoom allowing 3rd party apps opens up an entirely new universe of ways to work.
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@levie
Aaron Levie
on x
Sometimes you see a product that obviously is going to become a platform one day. Zoom is one of those products. https://twitter.com/...
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@ow
@ow
on x
Can Zoom become Gmail faster than Gmail becomes Zoom? Sure seems like the race is on. https://blog.zoom.us/...
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@sameer_singh17
Sameer Singh
on x
A lot of discussion about Zoom's potential as a platform. Should be noted that these are largely integrations, not native apps built from scratch. Tends to attract developers who can fit into Zoom's use cases, as opposed to those building truly new ones. https://twitter.com/...
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@ediggs
Eze Vidra
on x
Zoom's latest update includes significant new features - fending off video as a service APIs like Agora with 3rd party integrations, especially the ability to charge for video ‘events’ https://techcrunch.com/...
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@didaclee
Ddac
on x
Zoom as a Platform 🤙🏻 https://twitter.com/...
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@benedictevans
Benedict Evans
on x
Old “All software expands until it can send email” New: all communications apps expand until they can embed Excel files. Next: all software expands until it can send GIFs https://twitter.com/...
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@7austinl
Austin Lieberman
on x
This is such a good move. The events of the future will be hybrid - in-person and remote. People are going to be able to build entire businesses on @zoom_us $ZM alone. Though I do see an opportunity for higher-priced EXCLUSIVE in-person events. https://blog.zoom.us/...
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@kantrowitz
Alex Kantrowitz
on x
This mostly brings home how long it'll be until in-person events return :( https://twitter.com/...
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@zoom_us
Zoom
on x
Zoom's end-to-end encryption (E2EE) offering will be generally available next week for Zoom users around the world - free and paid. https://blog.zoom.us/...
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@mcwm
Mike Murphy
on x
1980s: Boombox 2020s: Zoom Box https://twitter.com/...
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@timstringer
Tim Stringer
on x
In the current version of @zoom_us, you can rearrange participants while in Gallery view. Zoom are taking this concept further by introducing “immersive scenes”, allowing hosts to set a custom background theme/layout. More Info: https://blog.zoom.us/... #Zoomtopia https://twitter…
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@alexstamos
Alex Stamos
on x
Congratulations to @maxtaco and the rest of the @KeybaseIO team, who joined Zoom in May and shipped end-to-end encryption on a live product with tens of millions of users by October. Details for crypto nerds here: https://github.com/... https://twitter.com/...