Discussion

• @pkafka Peter Kafka on x

  Spotify, via PR, says Apple bundle that combines music with other services helps make Spotify's antitrust case, and “threatens our collective freedoms to listen, learn, create, and connect.” https://twitter.com/...

• @joannastern Joanna Stern on x

  Apple One, like Amazon Prime but for all Apple things. https://twitter.com/...

• @tapbot_paul Paul Haddad on x

  I pay $10 for 2TB iCloud and $15 for Family Music. Not sure the extra bits are worth an extra $5/month for me.

• @brianpshea Brian Shea on x

  If I didn't already have subscription fatigue, this would be mighty tempting. https://twitter.com/...

• @joannastern Joanna Stern on x

  Apple hardware and services couldn't be clearer here with Fitness+. Buy an Apple Watch AND it's free for three months. Then $9.99 a month. Who needs $30 a month Peloton?

• @benedictevans Benedict Evans on x

  Every time Apple spends all this time talking about fitness I wonder how much that over-indexes the culture of the bay area, where there's basically nothing to do except exercise.

• @benthompson Ben Thompson on x

  Does Apple pay 30% for Fitness+?

• @gartenberg Michael Gartenberg on x

  Nothing says predictable revenue stream like a services bundle. Also, a way to push the less popular services into the bundle.

• @snazzyq Quinn Nelson on x

  The $14.95 Apple One plan still only comes with 50GB of iCloud lol

• @snazzyq Quinn Nelson on x

  $29.95/mo for everything though is actually pretty good. Independently, these services would cost $49.94. Granted, you probably weren't playing for Arcade or News+ anyways....

• @caseyliss Casey Liss on x

  I'm growing more and more uncomfortable with Apple moving from a consumer products company to a services company. (Or is it really moving from a software company to a SaaS company?) #AppleEvent

• @tapbot_paul Paul Haddad on x

  Can't wait to have Fitness+ help my treadmill walks. Walk! Walk some more! Keep walking. Walk! Now for a change of pace, walk.

• @markgurman Mark Gurman on x

  Slight update to AppleCare+ today: you now get 2 incidents of accidental damage every 12 months, an improvement from every 24 months. Same for thefts on the higher tier plan.

• @michelemorrow Michele Morrow on x

  Will you buy an Apple One sub from the 3 plans below? I pay $9.99 / month for shared Cloud, and was gonna try Fitness Plus for $9.99.... But the remaining Premier pkg seems unnecessary. Don't wanna pay for News+ or Apple TV, and I prefer Spotify to iTunes. Games app is fine 🤷🏼‍♀ …

• @caro_milanesi Carolina Milanesi on x

  #AppleOne will drive many people to pick #Premier given the savings you get compared to the individual services. Interesting Apple seems to keep pricing consistent just not offer higher tier in some markets as News+ is not available #AppleEvent https://twitter.com/...

• @pkafka Peter Kafka on x

  OK, one more time: A bundle of stuff you don't want is still a bundle of stuff you don't want.

• @casey Casey Neistat on x

  apple is losing me w the subscription options. i (everyone?) hates options. i already have too many subscription decisions to make with streaming services. just gimme one option. they called it ONE but there are three options for ONE.

• @bzamayo Benjamin Mayo on x

  Apple One tidbits: - You can buy more iCloud storage in addition to what's included in the bundle, but prices not known yet. - Individual plan still lets you share TV+/Arcade with family. - Premier only available in countries that have News+ https://9to5mac.com/...

• @stevekovach Steve Kovach on x

  Spotify statement on the Apple event. https://www.cnbc.com/... https://twitter.com/...

• @benbajarin Ben Bajarin on x

  Super aggressive pricing for Apple One Premier @$29.95. For anyone with family plans of Apple services this could be a no brainer. In some ways the storage bundle is actually the biggest hook.

• @pkafka Peter Kafka on x

  Antitrust concerns, btw, are the best argument for Apple *not* bundling music and other services with its devices. Which *would* be a compelling bundle. https://twitter.com/...

• @mdrndad CalmNoPanic Phil on x

  Damn. Apple One might get me to move off Spotify. Have to mull it over. ... https://www.apple.com/...

• @geoffreyfowler Geoffrey A. Fowler on x

  Would you pay Apple $30/month for services? That's the like the price of a new iPad every year. #AppleEvent https://twitter.com/...

• @caseynewton Casey Newton on x

  If you're one of the weirdos who likes Apple Music, the individual plan feels like a decent deal. Otherwise, meh https://twitter.com/...

• @jason @jason on x

  As I predicted years ago on @CNBC, Apple launches their own Amazon Prime-like bundle https://twitter.com/...

• @markbozon Mark Bozon on x

  If it wasn't enough of a no-brainer already... yeah, it's time to check out @AppleArcade https://twitter.com/...

• @cdotharrison Carrington Harrison on x

  I can dig it. https://twitter.com/...