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Chronicles

The story behind the story

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Profile of Vanessa Pappas, an ex-YouTube exec and TikTok's N. America chief since 2018, who took over as interim global chief amid its geopolitical predicament

New York Times :

New York Times

Discussion

  • @georgia_wells Georgia Wells on x
    Vanessa Pappas has one of the tougher jobs in American business right now: keeping TikTok running amid the geopolitical drama. “This shared historical moment is quite frankly going to connect all of us forever,” she says https://www.wsj.com/...
  • @kwong47 Kyle Wong on x
    Related to this thread, @MikeIsaac and @TaylorLorenz wrote a great piece highlighting @v_ness “Ms. Pappas also wrote a book, “The YouTube Creator Playbook,” on how creators could make money from their followings, in 2011” https://www.nytimes.com/...
  • @nytimes @nytimes on x
    Vanessa Pappas, TikTok's interim global head, isn't worried about Facebook and Instagram Reels. “You can certainly copy a feature, but you can't copy a community,” she said. https://www.nytimes.com/...
  • @kwong47 Kyle Wong on x
    I've been really impressed with @v_ness and the team she's built. She deserves more hype I think they should remove the ‘interim’ title. She's been the GM of the fastest growing social media platform for two years and understands the creator ecosystem. The community is 🔑 https://…
  • @casatay Casey Taylor on x
    Another female CEO brought in to right the ship of a company that's on the brink(e.g. @marissamayer @ellenpao). It's a tough, highly visible, and sometimes nearly impossible gig... https://www.nytimes.com/...
  • @tiktok_comms @tiktok_comms on x
    “This shared historical moment is quite frankly going to connect all of us forever.” Hear from TikTok's interim Global Head @v_ness in conversation with @WSJ's @georgia_wells. https://www.wsj.com/...
  • @gregbensinger @gregbensinger on x
    It appears PR at TikTok thought it was time to introduce their fearless leader: https://www.nytimes.com/... https://www.wsj.com/...
  • @v_ness Vanessa Pappas on x
    I truly believe this moment will have a profound impact on our industry and shaping the internet for years to come. I am proud to be a part of it, but this is certainly bigger than TikTok alone. https://twitter.com/...
  • @puiwingtam Pui-Wing Tam on x
    Getting the top job at TikTok just as the White House and Beijing push your app around. What could be more fun? @MikeIsaac @TaylorLorenz https://www.nytimes.com/...
  • @v_ness Vanessa Pappas on x
    Tough yes, but also most rewarding. The TikTok community is unlike any other and worth fighting for. https://www.nytimes.com/...
  • @taylorlorenz Taylor Lorenz on x
    Vanessa is a unique tech leader in that she is fully immersed in the creator world. She worked on the team at YouTube that pioneered the term “creator,” and literally wrote the book on how creators could make money back in 2011 (The YT Creator Playbook) https://www.nytimes.com/..…
  • @thekenyeung Ken Yeung on x
    An interview with Vanessa Pappas, the U.S. General Manager for TikTok, who is leading the company through tough times with the impending U.S. ban and departure of its CEO Kevin Mayer. Good piece @taylorlorenz @MikeIsaac (tip @techmeme) https://www.nytimes.com/...