Facebook is testing a Shop section in its app in the US, while Instagram expands Live Shopping to more sellers in the US
a new e-commerce tab for brands to showcase their wares Max A. Cherney / Barron's Online : Facebook Has a New Top Bull on Wall Street David Cohen / Adweek : Facebook Shop Debuts on the Social Network's Flagship Mobile App Gavin O'Malley / MediaPost : Facebook Debuts Facebook Shop, Ups Ecommerce Andrew Hutchinson / Social Media Today : Facebook Adds Facebook Shop Tab, Expands Facebook and Instagram Shops to All US Businesses Kurt Wagner / Bloomberg : Facebook Adds Dedicated Shopping Section in E-Commerce Push Tweets: Lauren Girardin / @girardinl : Looking forward to the inevitable stories a couple years from now about how small businesses were shocked (SHOCKED!) to discover they have no control over or access to their own client list after using Facebook and Instagram to sell products. https://twitter.com/... Maghan McDowell / @maghanmcd : Today, Facebook adds Facebook Shop + Instagram Shop — dedicated spaces in which brands have a single store accessible on both apps with messaging options that let brands talk directly w/ customers. Instagram is opening checkout to all US sellers + adding live video shopping. https://twitter.com/... Jenna Golden / @jigolden : It is so far beyond my line of thought to understand how anyone would ever put their credit card information into Facebook. For anything. But, apparently that's just me? https://techcrunch.com/... Maghan McDowell / @maghanmcd : These commerce-centric updates help solidify Facebook's long-term relevance at a time when an estimated 85 per cent of people are shopping online worldwide. Brands can sell products and access tools to track performance, and users stay on the apps. https://about.fb.com/... Aimee Pearcy / @aimeepearcy_ : Instagram “has also been testing a live shopping experience, where businesses can show off products in a live video”. This is exciting. Livestreamed shopping has been huge in China for a few years now. It's only a matter of time before it comes to the West. https://twitter.com/... @alexvoica : 2) To make it simple for businesses to create and manage a digital storefront, we are adding new customization and messaging features, expanding checkout to all US businesses, and adding new insights to measure results. https://about.fb.com/... https://twitter.com/... @alexvoica : 1) To help people discover businesses and products on Facebook, we're launching a new shopping experience called Facebook Shop. We just started testing this in the US, after launching a complementary shopping destination called Instagram Shop in July. https://about.fb.com/... https://twitter.com/... @alexvoica : Since introducing Shops in May, our engineering and product teams have been working hard to add several features that make it easier for people to shop and help businesses shift to online commerce during the #COVID19 crisis: https://tech.fb.com/... 🧵👇 @alexvoica : 3) To help businesses connect with customers in new ways we're expanding Live Shopping on Instagram and introducing news features to Live Shopping on Facebook. https://about.fb.com/... https://twitter.com/...